Tier 2 Automotive Versus Tier 3 Automotive If you’re new to automotive marketing, you must know the difference between tier 2 and tier 3 automotive marketing. Dealers benefit from using these marketing campaigns to...

Dealerships work hard to capture the attention of in-market car shoppers with email campaigns, but even the best emails don’t guarantee instant action. A shopper might open an email, click on a vehicle, and...

Car shoppers rarely make a purchase the first time they visit a dealership website or browse inventory online. They compare pricing, explore multiple dealerships, check trade-in offers, and return several times before contacting anyone....

Car buyers rarely make a purchase the first time they visit a dealership website or interact with a brand online. They browse inventory, compare pricing, read reviews, and then leave to continue their research...

The way people shop for vehicles has evolved. In 2026, buyers rarely make a decision after a single website visit or dealership interaction. They compare models, research pricing, explore financing, and browse inventory across...

Industry Publication Highlights Worth Advertising’s Innovative Car Listings App Worth Advertising’s mobile tech venture, InfoRide®, was recently featured in Automotive News, one of the auto industry’s most respected trade publications. The article, which you...

Find Cars Faster With Smart Swipes and AI Help If you’re currently searching for your next vehicle, skip the outdated search tools. InfoRide® is here to reshape the car shopping experience with a mobile-first...

Finding the Right Frequency for Maximum Engagement Email marketing is one of the most effective ways for car dealerships to connect with potential buyers and drive sales. However, determining how many emails to send...

Reach More Potential Car Buyers with Bulk Email Marketing Email marketing remains one of the most effective ways for car dealerships to reach potential customers. A mass email blast service allows dealerships to send...

Proven Strategies to Increase Sales and Build Customer Trust Selling cars requires skill, strategy, and a customer-first approach. Successful salespeople understand that connecting with potential buyers, asking the right questions, and providing value-driven solutions...

Worth Advertising Group Helps Dealerships Nationwide Worth Advertising Group is a Gainesville-based digital marketing agency specializing in helping car dealerships grow their customer base and increase sales. While the company is headquartered in Gainesville,...

A Traditional Yet Effective Way to Reach Potential Customers Car dealerships are always looking for ways to bring back potential buyers who have shown interest in a vehicle but have not yet made a...

Helping Car Dealerships Stand Out in a Competitive Market The automotive industry is one of the most competitive markets, with dealerships constantly looking for ways to attract buyers and increase sales. To succeed, car...

Networking Opportunities For Car Salespeople Building a robust car buyer network is one of the most effective ways for car salespeople to expand their client base and boost sales. Networking opens doors to new...

Why Your Car Dealership Needs Local SEO Car dealerships must prioritize local SEO to connect with potential buyers in their immediate area. Local SEO ensures that your dealership appears prominently in online searches, helping...

Boost Your Dealership’s Online Presence with High-Quality Content Automotive dealerships need to go beyond simply showcasing inventory on their websites to capture the attention of potential buyers. A strong website filled with compelling, informative,...

Events for Automotive Professionals to Stay Ahead in 2025 The automotive industry demands staying informed about the latest automotive trends, technologies, and best practices to maintain a competitive edge. Whether you’re a car dealership...

Updated by Worth Advertising Group on August 11, 2025 InfoRide®: Swipe-Based Car Shopping That Delivers Real Leads InfoRide® is no longer a reverse-auction platform. It’s a mobile, AI-powered listings app that puts your inventory...

A Dynamic Shift in Automotive Marketing Strategies The digital marketing landscape for the automotive industry is constantly evolving, driven by technological advancements, changing consumer behavior, and the need to stay relevant in a crowded...

Leveraging Consumer Data Lists for Email Campaigns Consumer data lists are a powerful resource for businesses looking to enhance the effectiveness of their email marketing campaigns. These lists contain valuable information about potential customers,...

Crafting a Winning Marketing Approach for Pre-Owned Vehicles Marketing used cars requires a unique approach compared to selling new vehicles. Unlike new car sales, which often rely on the appeal of the latest models...

Email Marketing Is Still One Of The Best Methods For Selling Cars Establishing a meaningful connection with potential car buyers is essential for building trust, generating leads, and boosting sales. Email marketing offers a...

Boost Dealership Sales With These Marketing Tactics Nowadays, car buyers can explore vehicles virtually, often using 360-degree videos to replace traditional in-person visits. Most car shoppers conduct online research before stepping into a dealership....

Boost Dealer Car Sales with Effective TV Advertising Television advertising has long been a powerful tool for car dealerships to reach potential customers. While traditional TV ads have their merits, the rise of Connected...

Tips For Choosing The Best Social Media Platform For Your Dealership Social media has become an essential tool for businesses, including car dealerships, to connect with potential customers, showcase their inventory, and build brand...

Updated by Worth Advertising Group on August 9, 2025 Transforming Car Sales with Dealer Apps Dealerships are constantly seeking new and innovative ways to reach potential buyers, and one of the most effective strategies...

Proven Strategies to Boost Car Dealership Sales Marketing for auto dealerships requires implementing various best practices to stand out in a competitive market. These include understanding the local customer base, building trust, and using...

The Power of Bulk Email Campaigns for Dealership Automotive dealerships face increasing pressure to stand out in a crowded market. With a variety of marketing channels available, email marketing remains one of the most...

The Power of Streaming Ads For Car Dealers In today’s rapidly evolving digital landscape, dealerships need to stay ahead of the curve regarding advertising. Traditional television is no longer the dominant force it once...

Walt Disney Company’s Streaming TV Ads The Walt Disney Company has revolutionized advertising with its innovative streaming TV ads. By leveraging Disney’s extensive streaming platform network, dealerships can showcase their video ads across Hulu,...

The Largest Car Buyer Email Database Sending marketing campaigns to one of the largest car buyer email databases opens up vast opportunities for dealers and OEMs to connect with potential customers. By partnering with...

Generating Leads for Car Dealerships Through Digital Marketing Car dealerships can generate quality leads that can be converted into loyal customers with help from professional advertising agencies specializing in automotive marketing. Effective lead generation...

Video Marketing for Your Car Dealership Streaming ads for dealerships have revolutionized car dealership video marketing by tapping into the vast and engaged audiences on platforms like Netflix, Hulu, and Amazon Prime Video. These...

Enhance Dealership Visibility with Targeted Hulu Streaming Ads Worth Advertising Group (WAG) offers an unparalleled service that places your automotive ads in front of the right audience on Hulu’s extensive streaming platform. With WAG,...

Using CTV Advertising to Boost Car Dealer Sales Connected TV (CTV) advertising is becoming critical for the automotive industry to reach more people and accurately target their ads. CTV advertising lets these car dealers...

Creating Omnichannel Content For Dealership Marketing Navigating the fast-paced world of dealership marketing can feel like trying to solve a complex puzzle, but with the right strategy, all the pieces can fit perfectly together....

Using AI To Promote Car Dealerships and OEMs If you’re considering integrating AI in your automotive marketing but haven’t started yet, now’s the time. Almost half of all marketers feel a bit scared about...

Conquest Email Marketing For Dealerships One of the most effective strategies for car dealers to expand their customer base and increase sales is to incorporate conquest email marketing, a targeted approach designed to attract...

Improve Dealer Sales and Lead Generation Through Geofencing Car dealerships constantly seek strategies to stand out against the competition and attract more customers. One such strategy that has gained popularity is geofencing email campaigns,...

Auto Dealer SEO Services A search engine optimization strategy is required for automotive dealership websites to rank well in Google’s organic search results. Having an SEO professional optimize web pages on the dealer website...

Updated by Worth Advertising Group on August 2, 2025 Getting Rid of Unsellable Vehicles at Dealerships Every dealership eventually faces the challenge of vehicles that won’t sell. These “aged” units—cars, trucks, or SUVs that...

Updated by Worth Advertising Group on July 31, 2024 Automotive Dealers Lose Profit Selling at Vehicle Auctions Dealerships are built to sell cars directly to customers, but auctions are often used as a last...

Updated by Worth Advertising Group on August 2, 2025 A Car Dealer Sales App That Works Like Today’s Buyers Shop Initially launched as a reverse auction concept, InfoRide® has evolved into something far more powerful, thanks...

What Does An Email Marketing Company Do? An email agency like Worth Advertising Group is a marketing company that specializes in email marketing campaigns. Automotive email marketing companies provide dealerships with the expertise and...

Updated by Worth Advertising Group on August 11, 2025 Online Reverse Auction Sites The rise of online reverse auction websites and mobile apps has changed the way both consumers and dealerships approach the automotive...

Content Marketing For Auto Dealers Automotive content marketing offers a way to reach potential customers, establish relationships, and drive sales. Content marketing has become an essential component of any marketing strategy and a tactic...

How To Get Contacts For Car Sales Leads Unfortunately, sales leads are never free. Even if you do not have to pay out of pocket for them, you are investing your time to find...

Purchase Bulk Email List of Auto Intenders Purchasing targeted in-market car buyer email lists are lists of individuals who are active in the market to purchase a car. These automotive email lists are segmented...

Don’t Send Emails To Low-Quality Email Lists Sending emails to low-quality or invalid email addresses can be a waste of automotive dealership resources and budget. sending emails to low-quality or invalid email addresses can...

Upcoming 2023 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2023? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please...

Identifying the Right Customers For Your Dealership Dealerships should conduct basic research to determine the right type of customers they should target in their marketing campaigns. Dealers must create marketing strategies focusing on the...

Creating The Best Automotive Email Marketing Automotive email marketing, when done correctly, can and will produce results. It’s not a secret that email marketing is the best marketing method for connecting with local car...

Small Dealerships Can Compete With Large Dealerships One of the biggest misconceptions is that small dealerships can’t compete with large dealer groups. This statement is inaccurate because many smaller dealerships can create marketing strategies...

Best Marketing Company For Car Dealerships Worth Advertising Group is considered one of Florida’s best automotive marketing companies. We have served individual dealerships and automotive dealer groups for over 15 years. Our advertising company...

What Is Tier 2 Dealer Advertising? Tier 2 advertising helps dealerships brand themselves within their local market area. The main objective of tier 2 marketing is to place your marketing messages in front of...

Automotive Video Marketing Engages Car Buyers We think videos are great bonus content when mixed with vehicle offers that will entertain people receiving your emails and provide a much more personalized experience. Using video...

Car Marketing Campaigns Email marketing is still one of the best ways for dealerships to reach car buyers. Automotive dealership email marketing campaigns that are sent regularly help drive traffic to dealer websites and...

How to Connect With Gen Z Online One of the best ways automotive dealerships can connect online with Gen Zers is through video distribution and marketing. According to Adobe.com, an estimated 65 percent of...

Car Make and Model Research Pages An educated car buyer is typically an easy sell when they walk into your dealership, and this is why we recommend creating automotive model research pages on your...

Why It is Important To Retain Old Customers Customer retention accounts for a large portion of the dealership business. Car dealers must focus on retaining customers because acquisition marketing costs much more than maintaining...

Conquest Marketing Campaigns Conquest marketing is used by automotive dealerships to target local competitors’ customers by using PPC, email marketing and social media campaigns. Ad campaigns focusing on competitor conquesting use data segments and...

Car Dealership Marketing Companies Finding an automotive marketing agency is easy; however, determining if it is the best for your dealership will require research to decide which one will provide the services you need...

Automotive SEO Services The simple answer for dealership owners questioning whether they should invest in SEO services is YES! Optimizing your dealership’s website for organic search produces long-term results, unlike PPC, direct mail and...

Brand Marketing For Auto Dealers Brand loyalty is one of the leading sales generation methods for car dealerships. Consumers who love a specific vehicle make are some of the easiest to turn into car...

Auto Sales Lead Generation There are many sources for generating auto sales leads; however, finding the ones that work best for your dealership location may require different testing strategies. Not all dealerships benefit the...

Grow Your Dealership’s Customer Base With Acquisition Emails Automotive acquisition emails help connect you with local consumers to introduce your brand and dealership. As a leading email list provider, our company can create a...

Highly Targeted Email Lists Dealerships who use targeted email lists will likely see higher ROI from their open rates. Sending emails to a list of subscribers who match particular data points allows dealerships to...

Automotive Content Marketing We feel website content writing is worth the investment. It got you here to our website, didn’t it? Automotive content marketing is an excellent way to grow your online presence. It’s...

How People Choose a Dealership When it is time to buy a car or look for a vehicle service center for regular maintenance and repairs, consumers typically look at pricing, level of service provided...

Co-Op Programs for Auto Dealers Combining dealership advertising with OEM contributions is a great way to reach local car buyers. Automotive dealerships that create consistent ads specific to the OEM brand they offer tend...

Are You Experiencing a Car Dealer Liquidity Crisis Is your dealership experiencing liquidity issues? Many automotive dealers across the United States face a financial situation where they lack cash. At the same time have...

Tips For Car Salespeople To Increase Monthly Car Sales Sometimes it’s the car salespeople working at a dealership who do a better job bringing in new and repeat customers than the actual dealer and...

Digital Marketing Agency for Automotive Dealerships Creating a successful automotive digital marketing campaign should always include a combination of marketing tactics to reach potential car buyers on different platforms and networks. Splitting your monthly...

Marketing Trends For Dealers As technologies advance, so does the way consumers shop for cars. Marketing trends have changed since the Internet became readily available to everyone, which is why automotive advertising tactics used...

Reward Your Loyal Dealership Customers Creating long-term relationships with dealership customers is the best way to establish loyalty. People who have purchased vehicles from your dealer lot or car owners who have their cars...

Auto Dealer Marketing Assistance The realization that your dealership is falling behind in getting the latest promotions out is a good sign that you need help. Many dealers will eventually reach a point where...

Google Merchant Center Vehicle Data Feeds For Ads A new ad format is available for automotive dealerships through Google Merchant Center and Google Ads. These vehicle ads will now allow dealers to advertise their...

Improving Dealer Email Bounce Rates You’ve acquired a great email list over the years by asking your dealership’s customers to opt-in for marketing campaigns. Unfortunately, when you send out a campaign, it tends to...

Updated by Worth Advertising Group on August 8, 2025 Automotive Apps To Get More Sales Leads As technology changes, so has the car-selling process. Twenty years ago, most dealerships relied heavily on print ads....

Updated by Worth Advertising Group on August 12, 2025 How the InfoRide Concept Began and Why It Changed When the InfoRide app was first introduced, the concept centered on a reverse auction model, allowing...

Updated by Worth Advertising Group on August 12, 2025 From Reverse Bidding to a Modern Mobile Marketplace When InfoRide® was first conceptualized, it operated under a reverse auction model. Over time, dealership feedback and...

Digital Marketing For OEM Companies An original equipment manufacturer (OEM) can help automotive dealers promote new vehicle sales by investing marketing money in their dealership. OEMs are known for providing financial assistance to local...

Lead Generation For Car Salespeople Every car salesperson wants to find a great source for auto sales leads to increase their monthly volume of vehicles sold. It’s possible for an individual salesperson to generate...

Automotive Customer Retention Emails OEMs spend millions every year on acquisition campaigns to find new car buyers for their brands, so it makes sense for dealerships to implement a customer retention marketing strategy to...

Metaverse For Dealership Marketing Last year Facebook announced it was renaming itself Meta and the company was launching a brand new virtual reality world that no one has ever experienced before. When we first...

Pre-Owned Car Dealership Marketing Ideas Demand for pre-owned vehicles is at an all-time high, and dealerships with inventory should take full advantage by creating omnichannel marketing campaigns to promote used car sales only. By...

Automotive Digital Marketing Companies Choosing the best automotive digital marketing companies to work with your dealership can seem like a daunting task when there are hundreds if not thousands of marketing agencies who offer...

Click Here If You Are Looking for 2023 Automotive Conference Dates in Las Vegas Upcoming 2022 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2022? Here is the latest information...

Auto Dealer Advertising Agency Outsourcing some or all of your automotive advertising to a car dealership marketing agency can help improve lead generation by reaching highly targeted in-market car buyers and drivers needing fixed-op...

Car Dealership Email Campaigns Worth Advertising Group offers both automotive email marketing lists and bulk email marketing services to dealerships in the United States. Our auto dealer email marketing solutions are affordable while producing...

5 Most Common Email Marketing Types The five most common email marketing types that automotive dealerships and manufacturers use are acquisition, conquest, retention, newsletter, and promotional campaigns. These campaigns are the best for keeping...

SEO For Car Dealer Websites We know SEO works. It’s more than likely the reason why you found our automotive marketing website. Every car dealership should implement an SEO strategy for their website to...

Dealerships Are Going Digital In 2022 If your dealership hasn’t begun the process to change from traditional in-house to include online sales, you’ll be late to the party and your local competitors who have...

Generate Quality Leads To Sell Cars Working with an automotive marketing agency like Worth Advertising Group will help generate quality customer leads for your dealership. Advertising agencies that specialize in automotive marketing have the...

Retention Emails For Dealership Service Departments Improving retention email marketing campaigns are known to increase the number of return and repeat customers at dealership service centers. Many automotive dealers are hyper-focused on selling cars...

How Can I Send Bulk Emails To Customers? There is the right way to send bulk emails to customers and then there is the wrong way that can get you in some legal trouble....

Trending Dealership Marketing Strategies We’re half way through 2021 and dealership marketing trends have changed from previous years. Just two years ago, majority of dealerships were primarily focused on promoting new and used car...

Boost Sales At Your Dealership With Email Marketing Email marketing is one of the best ways to boost sales at your dealership. It’s easy to create an effective email marketing strategy to generate leads...

Attract New Customers To Your Automotive Business Old, loyal customers are great but at some point every automotive business needs to attract new customers to keep the sales pipeline going and growing. While people...

Automotive Remarketing Agency Increases Dealer Profits You can use different types of auto dealer services to get more people to contact you about a vehicle available sale or a service your dealership offers. Using...

The Best Automotive Digital Marketing Companies Dealers won’t have a hard time finding an automotive advertising group in the United States to advertise their dealerships and service centers. Narrowing down your choices for choosing...

Automotive Dealer Lead Ideas For Marketing Generating leads to get more people into your dealership can be done several ways. Three of the most common are website leads, email marketing leads and the newest...

Updated by Worth Advertising Group on August 4, 2025 Vehicle Discounts for Healthcare, First Responders & Military Many dealerships and manufacturers offer discounts for essential workers as a way to show appreciation for the...

How Dealerships Can Promote Their Car Brand Using Online Advertising Services When a dealership is short staffed or they have a small or non-existing in-house marketing team, a full-service automotive marketing agency can step...

How To Successfully Send Dealership and Service Center Promotional Emails Having a good email list is only effective if your emails actually land in inboxes instead of spam or bulk email boxes. This is...

Increase Dealership Service and Parts Leads Wondering how to increase sales at your dealership by tapping into other revenue streams? One way is to focus on generating service and parts department leads to increase...

Emails Are Proven to Drive Vehicle Sales Emails are still one of the best ways to connect with local car buyers. Dealerships who take the time to plan out their email campaigns have a...

How Can My Car Dealerships Retain Customers It takes a lot of effort to gain a new customer so why would you not do everything in your power to retain them for repeat business?...

Automotive Lead Generation Email Marketing Companies Choosing the right automotive email marketing lead generation company should be based on the quality of in-market car buyer data the agency has available. There are hundreds of...

Looking for current events? Check out the schedule of automotive conferences and trade shows coming to Las Vegas in 2022. Must-Attend Auto Event Dates Happening in 2021 The automotive conferences planned for 2021 will...

Updated by Worth Advertising Group on August 5, 2025 Mobile Car Sales App For Auto Dealers Dealerships are always seeking new ways to identify in-market car buyers, and automotive mobile apps are an excellent...

Reasons Why Your Dealer Website Will Never Rank In Search For Some Queries Google ranks your dealership’s websites for the keywords it deserves, not the ones you wish to show up for. This is...

Gainesville Digital Marketing Agency For Car Dealers Worth Advertising Group is an automotive digital marketing agency located in Gainesville, FL. We are focused on providing automotive dealerships nationwide with email marketing and online advertising...

Get The Top Car Dealer Position In Google Map Results With Local Search Ad One of the most powerful ways to attract local car buyers and people seeking to service their vehicles is by...

The Car Buying Customer Journey To Find A New Vehicle When a person decides to buy a car, they usually grab their cell phone and begin their search. Whether they want something different to...

Updated by Worth Advertising Group on August 13, 2025 Connecting Car Buyers with OEMs and Local Dealerships We have created a powerful mobile app that gives car buyers instant access to the latest sales...

Connecting Dealers With People In The Market For A New Car The numbers are growing in 2020 for people shopping for new vehicles online. Mostly due to Covid-19, although the industry was starting to...

Online Car Sales & No Contact Service Are The New Normal Car dealers need to consider changing the way they sell vehicles. Selling cars without ever meeting the customer was a tactic many dealers,...

Take Your Car Dealership To Your Local Customers To Sell More Vehicles Unfortunately, customers are avoiding coming to dealership showrooms because of social distancing. Auto dealers are losing business and it is no fault...

Targeted Auto Buyer Data For Real Estate Email Marketing Car dealerships and manufacturers send out high volume marketing emails and direct mail pieces to very targeted consumer lists. This same information can be beneficial...

WAG Automotive Email Marketing Platform The Worth Advertising Group (WAG) email management system is integrated with NinjaCat so automotive marketers and dealerships can view all of their marketing data in one place. By linking...

Must-Attend Auto Events Coming To Las Vegas There are four automotive conferences and trades shows in 2020 you will want to attend in Las Vegas. Each of these events are geared for people working...

Email Marketing Content Ideas Email marketing for car dealers is win-win advertising tactic. Auto dealerships benefit from email marketing campaigns because it’s affordable to send multiple messages to a target audience. Automotive email campaigns...

What Can I Do To Increase My Car Sales? Every person on the dealership’s sale floor is on an even playing field when it comes to selling cars. It’s just a crap-shoot whether you...

Building Your Personal Brand By Marketing On Social Media The automotive dealer you work for is using social media as a lead generator and so should you to promote yourself as a professional car...

How Can I Drive More Traffic To My Dealership? Competition is fierce. It can also be expensive if you are using the wrong marketing strategies to spearhead your efforts to bring in customers to...

Your Dealership’s Online Reputation Will Make or Break Your Business We’re offering online reputation management advice because no amount of money spent on advertising will fix it. We understand there are consumers out there...

National Sales Areas For Car Dealerships & Automotive Franchise Groups Automotive dealerships are assigned a designated market area (DMA) by their automobile manufacturer to keep one car dealer from invading on another dealership’s sales...

The Best Way For Automotive Dealers and OEMs To Send Bulk Emails Without Permission or An Opt-In In 2003, President George W. Bush signed a new bill into law, the CAN-SPAM Act. It was...

Conquest Automotive Email Marketing for Auto Dealers and OEMs If you work in the automotive industry and sell cars, you have more than likely heard “conquest marketing” or “targeted conquest emails.” While these are...

What worked just a few years ago for dealers is not the same today, with the influx of using mobile devices, consumers have changed the way they research products and how they make decisions...

WAG created this short email design guideline to provide you with the most common do’s and dont’s of coding a campaign so it displays as intended in multiple email programs. Important Note: Email coding is...

The automotive industry is dependent on positive consumer experiences and this is why social media is a great tool as it allows dealerships to build authentic relationships with their current customers and connect with...

Most automotive dealers will set their annual marketing budget to focus mainly on traditional advertising methods (print, TV and radio) and while these sources produce positive results, they may no longer match the ROI...

Dealers not utilizing social media, even if on a very small scale, are losing out on exposure and interaction with consumers who could potentially walk into your automotive dealership. Social media use is steady...