The Best Way For Automotive Dealers and OEMs To Send Bulk Emails Without Permission or An Opt-In
In 2003, President George W. Bush signed a new bill into law, the CAN-SPAM Act. It was enacted to stop spam abuse.
Due to this law, dealerships and OEM groups find it difficult to send automotive email campaigns to people who have never received an email solicitation from them before. Many have tried using services such as Mailchimp or Constant Contact to send a marketing campaign to a third-party list only to end up with their accounts frozen or closed without notice for spam abuse.
Sending Conquest & Retention Emails To Unsolicited Email Addresses
Investing in automotive conquest email marketing is one of the best tactics for acquiring new customers. It’s a great way to reach potential car buyers who have previously purchased vehicles from other manufacturers or competitors in an attempt to make a sale. Typically, these types of automotive consumers have never received an email from you. They do not know your dealership or vehicle brand, nor have they given you permission to send them emails.
Our Work Around For Sending Your Emails To Non-Opt-In Subscribers
We, Worth Advertising Group, own all of our automotive email marketing lists. Every subscriber has opted into our email database and agreed to receive email advertising from us on behalf of our clients, aka third parties.
When a dealership, insurance agency or collision service center wants to reach customers within their designated marketing area, and they don’t have the most recent customer email information on file, or they want to reach in-market shoppers, that’s where we can help.
Conquest Emails
Grow your sales by enticing customers to come to your business instead of your competitors. Through our SPAM-compliant conquest email lists, we can send emails to people who have not given your business direct permission to email them. We can fine-tune the email list to only contain consumers interested in your brand, products or services. You can choose specific demographics and geographic areas to reach the right audience.
Retention Emails
We can take your customer information and match it to our database. Any customer data that matches our records will be added to the mailing list. The records that do not match or are unsubscribed from our email database will be marked invalid and excluded from the mailing. To continue to comply with SPAM laws, we will only send marketing emails to people who have agreed to receive them.
How To Safely Send Marketing Emails To An Email List Of Subscribers Who Did Not Opt-In
We advise having our automotive email marketing agency send it on your behalf using our trusted email lists. We specialize in conquest emails by providing consumer lists for tier one, tier two and tier three automotive email marketing. WAG ensures you are emailing consumers and prospects who have given permission.
Worth Advertising Group Adheres To ALL CAN-SPAM Laws When Sending Bulk Emails
If you have a personal, third-party or “trusted source” list to which you wish to send emails, Worth Advertising Group can help. All emails sent from our servers are CAN-SPAM compliant, and we adhere to the law.
Email Subject Reflects The Content – Honest & Truthful Advertising
All email subject lines need to be factual when written to describe what the email contains inside. We do not allow deceptive subject lines to trick people into opening an email. An example of a misleading subject line would be an offer for a free oil change in the subject line and an email containing new vehicles available for sale. This is a SPAM-CAN violation.
Sending To Opted-In Subscribers – Tier 1, Tier 2 and Tier 3 Email Marketing Lists
Trust us when we tell you to send to only opted-in email subscribers. We know it’s tempting to advertise to a third-party email marketing list from your own email platform, but it can be disastrous. Your email marketing system or service may flag you for abuse and deactivate your account. Use our email deployment services instead. We have clean email lists containing subscribers who gave us permission to email them.
Physical Business Addresses Displayed – Postal Address For Opt-Out
We always display a physical mailing address at the bottom of the email footer; it’s a SPAM-CAN requirement. Each email campaign we deploy will contain a company street address for subscribers who prefer to send a postcard or letter as a way of unsubscribing instead of doing it online.
Easy To Unsubscribe – Required Opt-Out Link In Email Footer
Every email we send out contains a clear and visible unsubscribe link, so email recipients can opt out of receiving future emails. We process all unsubscribe requests quickly to keep our email lists clean and viable.