Conquest Automotive Email Marketing for Auto Dealers and OEMs
If you work in the automotive industry and sell cars, you have more than likely heard “conquest marketing” or “targeted conquest emails.” While these are popular digital marketing tactics dealerships use to promote car sales, not everyone knows exactly what this type of marketing is.
Simply put, conquest email marketing campaigns help dealerships gain new customers.
New Car Buyer & Customer Acquisition Through Conquest Email Marketing
Conquest emails are never sent to your existing customer base. Emails sent to existing customers are called customer retention campaigns. The primary purpose of this type of automotive email marketing is to target consumers interested in a specific vehicle manufacturer within close proximity to your dealership.
There are two types of conquest advertising for automotive dealerships and OEMs :
Same Vehicle Brand from a Different Dealer
This conquest marketing tactic’s primary focus is to take a brand loyal customer from a dealership selling the same manufacturer brand you sell and get them to purchase a vehicle from your dealership.
Different Vehicle Brand from a New Dealership
This conquest marketing tactic focuses on attracting a customer who is not loyal to a manufacturer and shows interest in the brand you are selling.
Data Targeted Conquest Emails – Zip Codes (DMA), Vehicle Manufacturer & More
Our conquest consumer database allows us to create very targeted email lists to reach new customers within your designated marketing area who have expressed interest in purchasing or leasing a new car, truck or SUV from your manufacturer.
Call our email marketing experts today at 352-519-5852 to learn more and get started.
Our Conquest Email Data Lists:
- Scrubbed regularly to ensure data is accurate & current.
- Ensured compliance with the CAN-SPAM Act.
- Target exactly the right prospects who are considering making a purchase.
Our Automotive Marketing Agency Works With:
- Automotive Dealers
- Dealer Associations
- Automotive Advertising Agencies
- Automotive Marketing Firms