Automotive Marketing Advice

Vehicle Discounts For Healthcare Workers and First Responders There are many discounts available for essential workers to save money on the purchase or a vehicle. The problem many face when trying to find the...

How Dealerships Can Promote Their Car Brand Using Online Advertising Services When a dealership is short staffed or they have a small or non-existing in-house marketing team, a full-service automotive marketing agency can step...

How To Successfully Send Dealership and Service Center Promotional Emails Having a good email list is only effective if your emails actually land in inboxes instead of spam or bulk email boxes. This is...

Increase Dealership Service and Parts Leads Wondering how to increase sales at your dealership by tapping into other revenue streams? One way is to focus on generating service and parts department leads to increase...

Emails Are Proven to Drive Vehicle Sales Emails are still one of the best ways to connect with local car buyers. Dealerships who take the time to plan out their email campaigns have a...

How Can My Car Dealerships Retain Customers It takes a lot of effort to gain a new customer so why would you not do everything in your power to retain them for repeat business?...

Automotive Lead Generation Email Marketing Companies Choosing the right automotive email marketing lead generation company should be based on the quality of in-market car buyer data the agency has available. There are hundreds of...

Must-Attend Auto Event Dates Happening in 2021 The automotive conferences planned for 2021 will be a little different than previous years due to Covid-19. Most of your favorite trade shows are back – NADA,...

Vehicle Selling Mobile App For Car Dealers Dealerships are always looking for new ways to find in-market car buyers and automotive mobile apps are a great place to advertise. Vehicle purchase apps give dealers...

Reasons Why Your Dealer Website Will Never Rank In Search For Some Queries Google ranks your dealership’s websites for the keywords it deserves, not the ones you wish to show up for. This is...

Gainesville Digital Marketing Agency For Car Dealers Worth Advertising Group is a automotive digital marketing agency located in Gainesville, FL. We are focused on providing automotive dealership’s all over the United States with email...

Get The Top Car Dealer Position In Google Map Results With Local Search Ad One of the most powerful ways to attract local car buyers and people seeking to service their vehicles is by...

The Car Buying Customer Journey To Find A New Vehicle When a person decides to buy a car, they usually grab their cell phone and they begin their search. Whether they want something different...

Connecting Car Buyers with OEMs and Local Dealerships We have created a great app which gives car buyers instant access to the latest sales pricing on new vehicles and services. InfoRide® gives the consumer...

Connecting Dealers With People In The Market For A New Car The numbers are growing in 2020 for people shopping for new vehicles online. Mostly due to Covid-19, although the industry was starting to...

Online Car Sales & No Contact Service Are The New Normal Car dealers need to consider changing the way they sell vehicles. Selling cars without ever meeting the customer was a tactic many dealers,...

Take Your Car Dealership To Your Local Customers To Sell More Vehicles Unfortunately, customers are avoiding coming to dealership showrooms because of social distancing. Auto dealers are losing business and it is no fault...

Targeted Auto Buyer Data For Real Estate Email Marketing Car dealerships and manufacturers send out high volume marketing emails and direct mail pieces to very targeted consumer lists. This same information can be beneficial...

WAG Automotive Email Marketing Platform The Worth Advertising Group (WAG) email management system is integrated with NinjaCat so automotive marketers and dealerships can view all of their marketing data in one place. By linking...

Must-Attend Auto Events Coming To Las Vegas There are four automotive conferences and trades shows in 2020 you will want to attend in Las Vegas. Each of these events are geared for people working...

Email Marketing Content Ideas Email marketing for car dealers is win-win advertising tactic. Auto dealerships benefit from email marketing campaigns because it’s affordable to send multiple messages to a target audience. Automotive email campaigns...

What Can I Do To Increase My Car Sales? Every person on the dealership’s sale floor is on an even playing field when it comes to selling cars. It’s just a crap-shoot whether you...

Show Ads To People Who Visited or Interacted With Your Dealership One of the most cost effective ways for car dealerships to advertise online is by creating retargeting ad campaigns. It’s an easy advertising...

Building Your Personal Brand By Marketing On Social Media The automotive dealer you work for is using social media as a lead generator and so should you to promote yourself as a professional car...

How Can I Drive More Traffic To My Dealership? Competition is fierce. It can also be expensive if you are using the wrong marketing strategies to spearhead your efforts to bring in customers to...

Your Dealership’s Online Reputation Will Make or Break Your Business We’re offering online reputation management advice because no amount of money spent on advertising will fix it. We understand there are consumers out there...

Tips For Connecting With In-Market Car Buyer Consumers If your business is not utilizing retargeting ads to keep your dealership front and center in the eyes of consumers who have visited either your dealer...

National Sales Areas For Car Dealerships & Automotive Franchise Groups Automotive dealerships are assigned a designated market area (DMA) by their automobile manufacturer to keep one car dealer from invading on another dealership’s sales...

The Best Way For Automotive Dealers and OEMs To Send Bulk Emails Without Permission or An Opt-In In 2003, President George W. Bush signed a new bill into law, the CAN-SPAM Act. It was...

Conquest Automotive Email Marketing for Auto Dealers and OEMs If you work in the automotive industry and sell cars, you have more than likely heard the terms “conquest marketing” or “targeted conquest emails”. While...

What worked just a few years ago for dealers is not the same today, with the influx of using mobile devices, consumers have changed the way they research products and how they make decisions...

WAG created this short email design guideline to provide you with the most common do’s and dont’s of coding a campaign so it displays as intended in multiple email programs. Important Note: Email coding is...

The automotive industry is dependent on positive consumer experiences and this is why social media is a great tool as it allows dealerships to build authentic relationships with their current customers and connect with...

Most automotive dealers will set their annual marketing budget to focus mainly on traditional advertising methods (print, TV and radio) and while these sources produce positive results, they may no longer match the ROI...

Dealers not utilizing social media, even if on a very small scale, are losing out on exposure and interaction with consumers who could potentially walk into your automotive dealership. Social media use is steady...