Getting Rid of Unsellable Vehicles at Dealerships Car dealerships always look for ways to move inventory quickly, but sometimes cars sit on the lot longer than expected. These “aged” vehicles can be challenging to...

Automotive Dealers Lose Profit Selling at Vehicle Auctions Dealerships are known for selling cars to customers, but many also sell vehicles at auctions. Automotive dealers may have to sell cars at auctions because they...

Online Car Dealer Auction Platform InfoRide®  Auctions is a leading platform that provides automotive reverse auction services to car dealerships and buyers. The company is dedicated to creating a transparent, efficient, and innovative marketplace...

What Does An Email Marketing Company Do? An email agency like Worth Advertising Group is a marketing company that specializes in email marketing campaigns. Automotive email marketing companies provide dealerships with the expertise and...

Online Reverse Auction Sites The emergence of online reverse auction websites and apps has revolutionized the automotive industry. These auction platforms provide a convenient and efficient way for car dealerships to sell cars they...

Content Marketing For Auto Dealers Automotive content marketing offers a way to reach potential customers, establish relationships, and drive sales. Content marketing has become an essential component of any marketing strategy and a tactic...

How To Get Contacts For Car Sales Leads Unfortunately, sales leads are never free. Even if you do not have to pay out of pocket for them, you are investing your time to find...

Purchase Bulk Email List of Auto Intenders Purchasing targeted in-market car buyer email lists are lists of individuals who are active in the market to purchase a car. These automotive email lists are segmented...

Don’t Send Emails To Low-Quality Email Lists Sending emails to low-quality or invalid email addresses can be a waste of automotive dealership resources and budget. sending emails to low-quality or invalid email addresses can...

Upcoming 2023 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2023? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please...

Identifying the Right Customers For Your Dealership Dealerships should conduct basic research to determine the right type of customers they should target in their marketing campaigns. Dealers must create marketing strategies focusing on the...

Creating The Best Automotive Email Marketing Automotive email marketing, when done correctly, can and will produce results. It’s not a secret that email marketing is the best marketing method for connecting with local car...

Small Dealerships Can Compete With Large Dealerships One of the biggest misconceptions is that small dealerships can’t compete with large dealer groups. This statement is inaccurate because many smaller dealerships can create marketing strategies...

Best Marketing Company For Car Dealerships Worth Advertising Group is considered one of Florida’s best automotive marketing companies. We have served individual dealerships and automotive dealer groups for over 15 years. Our advertising company...

What Is Tier 2 Dealer Advertising? Tier 2 advertising helps dealerships brand themselves within their local market area. The main objective of tier 2 marketing is to place your marketing messages in front of...

Automotive Video Marketing Engages Car Buyers We think videos are great bonus content when mixed with vehicle offers that will entertain people receiving your emails and provide a much more personalized experience. Using video...

Car Marketing Campaigns Email marketing is still one of the best ways for dealerships to reach car buyers. Automotive dealership email marketing campaigns that are sent regularly help drive traffic to dealer websites and...

How to Connect With Gen Z Online One of the best ways automotive dealerships can connect online with Gen Zers is through video distribution and marketing. According to Adobe.com, an estimated 65 percent of...

Car Make and Model Research Pages An educated car buyer is typically an easy sell when they walk into your dealership, and this is why we recommend creating automotive model research pages on your...

Why It is Important To Retain Old Customers Customer retention makes up a vast portion of the dealership business.  Car dealers need to focus on retaining customers because the cost of acquisition marketing is...

Conquest Marketing Campaigns Conquest marketing is used by automotive dealerships to target local competitors’ customers by using PPC, email marketing and social media campaigns. Ad campaigns focusing on competitor conquesting use data segments and...

Tier 2 Automotive Versus Tier 3 Automotive If you’re new to automotive marketing, you will need to know the difference between tier 2 and tier 3 automotive marketing. Dealers benefit from using these types...

Car Dealership Marketing Companies Finding an automotive marketing agency is easy; however, determining if it is the best for your dealership will require research to decide which one will provide the services you need...

Automotive SEO Services The simple answer for dealership owners questioning whether they should invest in SEO services is YES! Optimizing your dealership’s website for organic search produces long-term results, unlike PPC, direct mail and...

Brand Marketing For Auto Dealers Brand loyalty is one of the leading sales generation methods for car dealerships. Consumers who love a specific vehicle make are some of the easiest to turn into car...

Auto Sales Lead Generation There are many sources for generating auto sales leads; however, finding the ones that work best for your dealership location may require different testing strategies. Not all dealerships benefit the...

Grow Your Dealership’s Customer Base With Acquisition Emails Automotive acquisition emails help connect you with local consumers to introduce your brand and dealership. As a leading email list provider, our company can create a...

Highly Targeted Email Lists Dealerships who use targeted email lists will likely see higher ROI from their open rates. Sending emails to a list of subscribers who match particular data points allows dealerships to...

Automotive Content Marketing We feel website content writing is worth the investment. It got you here to our website, didn’t it? Automotive content marketing is an excellent way to grow your online presence. It’s...

How People Choose a Dealership When it is time to buy a car or look for a vehicle service center for regular maintenance and repairs, consumers typically look at pricing, level of service provided...

Co-Op Programs for Auto Dealers Combining dealership advertising with OEM contributions is a great way to reach local car buyers. Automotive dealerships that create consistent ads specific to the OEM brand they offer tend...

Are You Experiencing a Car Dealer Liquidity Crisis Is your dealership experiencing liquidity issues? Many automotive dealers across the United States face a financial situation where they lack cash. At the same time have...

Tips For Car Salespeople To Increase Monthly Car Sales Sometimes it’s the car salespeople working at a dealership who do a better job bringing in new and repeat customers than the actual dealer and...

Digital Marketing Agency for Automotive Dealerships Creating a successful automotive digital marketing campaign should always include a combination of marketing tactics to reach potential car buyers on different platforms and networks. Splitting your monthly...

Marketing Trends For Dealers As technologies advance, so does the way consumers shop for cars. Marketing trends have changed since the Internet became readily available to everyone, which is why automotive advertising tactics used...

Reward Your Loyal Dealership Customers Creating long-term relationships with dealership customers is the best way to establish loyalty. People who have purchased vehicles from your dealer lot or car owners who have their cars...

Auto Dealer Marketing Assistance The realization that your dealership is falling behind in getting the latest promotions out is a good sign that you need help. Many dealers will eventually reach a point where...

Google Merchant Center Vehicle Data Feeds For Ads A new ad format is available for automotive dealerships through Google Merchant Center and Google Ads. These vehicle ads will now allow dealers to advertise their...

Improving Dealer Email Bounce Rates You’ve acquired a great email list over the years by asking your dealership’s customers to opt-in for marketing campaigns. Unfortunately, when you send out a campaign, it tends to...

Automotive Apps To Get More Sales Leads As technology changes so has the car selling process. Twenty years ago most dealerships relied heavily on print ads. Ten years ago dealers couldn’t survive without PPC...

Fastest Way To Get The Best App Deal On A New Vehicle A reverse auction app is available for download that makes it easy for users to place offers on vehicles listed for sale....

Brand New B2C Sales App For Automotive Dealers Worth Advertising Group (WAG) will soon release an updated version of the InfoRide® app to give dealerships a new lead generation source to sell vehicles. The...

Digital Marketing For OEM Companies An original equipment manufacturer can help automotive dealers promote new vehicle sales by investing marketing money into your dealership. OEMs are known for providing financial assistance to local dealerships...

Lead Generation For Car Salespeople Every car salesperson wants to find a great source for auto sales leads to increase their monthly volume of vehicles sold. It’s possible for an individual salesperson to generate...

Automotive Customer Retention Emails OEMs spend millions every year on acquisition campaigns to find new car buyers for their brand so it makes sense for dealerships to implement a customer retention marketing strategy to...

Metaverse For Dealership Marketing Last year Facebook announced it was renaming itself Meta and the company was launching a brand new virtual reality world that no one has ever experienced before. When we first...

Pre-Owned Car Dealership Marketing Ideas With 2022 on the horizon, used car dealers should already be conceptualizing their marketing strategies for the new year. Demand for pre-owned vehicles is at an all time high...

Automotive Digital Marketing Companies Choosing the best automotive digital marketing companies to work with your dealership can seem like a daunting task when there are hundreds if not thousands of marketing agencies who offer...

Auto Dealer SEO Services For an auto dealership website to rank well in Google’s organic search results a search engine optimization strategy is mandatory. Having an SEO professional optimize web pages on the dealer...

Click Here If You Are Looking for 2023 Automotive Conference Dates in Las Vegas Upcoming 2022 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2022? Here is the latest information...

Auto Dealer Advertising Agency Outsourcing some or all of your automotive advertising to a car dealership marketing agency can help improve lead generation by reaching highly targeted in-market car buyers and drivers needing fixed-op...

Car Dealership Email Campaigns Worth Advertising Group offers both automotive email marketing lists and bulk email marketing services to dealerships in the United States. Our auto dealer email marketing solutions are affordable while producing...

5 Most Common Email Marketing Types The 5 most common email marketing types that automotive dealerships and manufacturers use are acquisition, conquest, retention, newsletter and promotional campaigns. These types of email campaigns are the...

SEO For Car Dealer Websites We know SEO works. It’s more than likely the reason why you found our automotive marketing website. Every car dealership should implement an SEO strategy for their website to...

Dealerships Are Going Digital In 2022 If your dealership hasn’t begun the process to change from traditional in-house to include online sales, you’ll be late to the party and your local competitors who have...

Generate Quality Leads To Sell Cars Working with an automotive marketing agency like Worth Advertising Group will help generate quality customer leads for your dealership. Advertising agencies that specialize in automotive marketing have the...

Retention Emails For Dealership Service Departments Improving retention email marketing campaigns are known to increase the number of return and repeat customers at dealership service centers. Many automotive dealers are hyper-focused on selling cars...

How Can I Send Bulk Emails To Customers? There is the right way to send bulk emails to customers and then there is the wrong way that can get you in some legal trouble....

Trending Dealership Marketing Strategies We’re half way through 2021 and dealership marketing trends have changed from previous years. Just two years ago, majority of dealerships were primarily focused on promoting new and used car...

Boost Sales At Your Dealership With Email Marketing Email marketing is one of the best ways to boost sales at your dealership. It’s easy to create an effective email marketing strategy to generate leads...

Attract New Customers To Your Automotive Business Old, loyal customers are great but at some point every automotive business needs to attract new customers to keep the sales pipeline going and growing. While people...

Automotive Remarketing Agency Increases Dealer Profits You can use different types of auto dealer services to get more people to contact you about a vehicle available sale or a service your dealership offers. Using...

The Best Automotive Digital Marketing Companies Dealers won’t have a hard time finding an automotive advertising group in the United States to advertise their dealerships and service centers. Narrowing down your choices for choosing...

Automotive Dealer Lead Ideas For Marketing Generating leads to get more people into your dealership can be done several ways. Three of the most common are website leads, email marketing leads and the newest...

Vehicle Discounts For Healthcare, First Responders & Military There are many discounts available for essential workers to save money on the purchase of a vehicle. The problem many faces when trying to find car...

How Dealerships Can Promote Their Car Brand Using Online Advertising Services When a dealership is short staffed or they have a small or non-existing in-house marketing team, a full-service automotive marketing agency can step...

How To Successfully Send Dealership and Service Center Promotional Emails Having a good email list is only effective if your emails actually land in inboxes instead of spam or bulk email boxes. This is...

Increase Dealership Service and Parts Leads Wondering how to increase sales at your dealership by tapping into other revenue streams? One way is to focus on generating service and parts department leads to increase...

Emails Are Proven to Drive Vehicle Sales Emails are still one of the best ways to connect with local car buyers. Dealerships who take the time to plan out their email campaigns have a...

How Can My Car Dealerships Retain Customers It takes a lot of effort to gain a new customer so why would you not do everything in your power to retain them for repeat business?...

Automotive Lead Generation Email Marketing Companies Choosing the right automotive email marketing lead generation company should be based on the quality of in-market car buyer data the agency has available. There are hundreds of...

Looking for current events? Check out the schedule of automotive conferences and trade shows coming to Las Vegas in 2022. Must-Attend Auto Event Dates Happening in 2021 The automotive conferences planned for 2021 will...

Mobile Car Sales App For Auto Dealers Dealerships are always looking for new ways to find in-market car buyers and automotive mobile apps are a great place to advertise. Vehicle purchase apps give dealers...

Reasons Why Your Dealer Website Will Never Rank In Search For Some Queries Google ranks your dealership’s websites for the keywords it deserves, not the ones you wish to show up for. This is...

Gainesville Digital Marketing Agency For Car Dealers Worth Advertising Group is a automotive digital marketing agency located in Gainesville, FL. We are focused on providing automotive dealership’s all over the United States with email...

Get The Top Car Dealer Position In Google Map Results With Local Search Ad One of the most powerful ways to attract local car buyers and people seeking to service their vehicles is by...

The Car Buying Customer Journey To Find A New Vehicle When a person decides to buy a car, they usually grab their cell phone and begin their search. Whether they want something different to...

Connecting Car Buyers with OEMs and Local Dealerships We have created a great app that gives car buyers instant access to the latest sales pricing on new vehicles and services. InfoRide® provides the consumer...

Connecting Dealers With People In The Market For A New Car The numbers are growing in 2020 for people shopping for new vehicles online. Mostly due to Covid-19, although the industry was starting to...

Online Car Sales & No Contact Service Are The New Normal Car dealers need to consider changing the way they sell vehicles. Selling cars without ever meeting the customer was a tactic many dealers,...

Take Your Car Dealership To Your Local Customers To Sell More Vehicles Unfortunately, customers are avoiding coming to dealership showrooms because of social distancing. Auto dealers are losing business and it is no fault...

Targeted Auto Buyer Data For Real Estate Email Marketing Car dealerships and manufacturers send out high volume marketing emails and direct mail pieces to very targeted consumer lists. This same information can be beneficial...

WAG Automotive Email Marketing Platform The Worth Advertising Group (WAG) email management system is integrated with NinjaCat so automotive marketers and dealerships can view all of their marketing data in one place. By linking...

Must-Attend Auto Events Coming To Las Vegas There are four automotive conferences and trades shows in 2020 you will want to attend in Las Vegas. Each of these events are geared for people working...

Email Marketing Content Ideas Email marketing for car dealers is win-win advertising tactic. Auto dealerships benefit from email marketing campaigns because it’s affordable to send multiple messages to a target audience. Automotive email campaigns...

What Can I Do To Increase My Car Sales? Every person on the dealership’s sale floor is on an even playing field when it comes to selling cars. It’s just a crap-shoot whether you...

Show Ads To People Who Visited or Interacted With Your Dealership One of the most cost effective ways for car dealerships to advertise online is by creating retargeting ad campaigns. It’s an easy advertising...

Building Your Personal Brand By Marketing On Social Media The automotive dealer you work for is using social media as a lead generator and so should you to promote yourself as a professional car...

How Can I Drive More Traffic To My Dealership? Competition is fierce. It can also be expensive if you are using the wrong marketing strategies to spearhead your efforts to bring in customers to...

Your Dealership’s Online Reputation Will Make or Break Your Business We’re offering online reputation management advice because no amount of money spent on advertising will fix it. We understand there are consumers out there...

Tips For Connecting With In-Market Car Buyer Consumers If your business is not utilizing retargeting ads to keep your dealership front and center in the eyes of consumers who have visited either your dealer...

National Sales Areas For Car Dealerships & Automotive Franchise Groups Automotive dealerships are assigned a designated market area (DMA) by their automobile manufacturer to keep one car dealer from invading on another dealership’s sales...

The Best Way For Automotive Dealers and OEMs To Send Bulk Emails Without Permission or An Opt-In In 2003, President George W. Bush signed a new bill into law, the CAN-SPAM Act. It was...

Conquest Automotive Email Marketing for Auto Dealers and OEMs If you work in the automotive industry and sell cars, you have more than likely heard “conquest marketing” or “targeted conquest emails.” While these are...

What worked just a few years ago for dealers is not the same today, with the influx of using mobile devices, consumers have changed the way they research products and how they make decisions...

WAG created this short email design guideline to provide you with the most common do’s and dont’s of coding a campaign so it displays as intended in multiple email programs. Important Note: Email coding is...

The automotive industry is dependent on positive consumer experiences and this is why social media is a great tool as it allows dealerships to build authentic relationships with their current customers and connect with...

Most automotive dealers will set their annual marketing budget to focus mainly on traditional advertising methods (print, TV and radio) and while these sources produce positive results, they may no longer match the ROI...

Dealers not utilizing social media, even if on a very small scale, are losing out on exposure and interaction with consumers who could potentially walk into your automotive dealership. Social media use is steady...