Car Dealership Marketing Companies
Finding an automotive marketing agency is easy; however, determining if it is the best for your dealership will require research to decide which one will provide the services you need and have the expertise required to accomplish your marketing goals. Some agencies specialize in specific advertising tactics, so you may need to work with a few automotive marketing agencies to get the best ROI from your advertising budget.
An example of a company that specializes in providing automotive services that fall into a specific category is ours, Worth Advertising Group. We focus on email marketing and our automotive sales app called InfoRide. Other automotive marketing agencies specialize in PPC, social media marketing or direct mail campaigns.
Automotive Digital Marketing
Our agency has over 15 years of experience providing automotive digital marketing services to dealerships in Florida and throughout the United States. We specialize in automotive Tier 1, Tier 2 and Tier 3 campaigns by creating targeted consumer email lists and ensuring marketing messages are delivered using our trusted email deployment servers. Over the years, we have sent out thousands of email campaigns to dealerships and dealer groups that wanted to increase leads. Our lead generation success rates keep dealers coming back as well as 3rd party marketing agencies who outsource their email marketing jobs to us.
Recently, we created an automotive app that allows dealerships to solve liquidity issues by uploading their in-stock inventory. App users can place an offer for a vehicle quickly and easily. Car dealers can accept to begin the sales process or deny the offer if it doesn’t meet the price requirements.
Automotive Advertising Agency
We have found that dealerships who choose to work with multiple automotive advertising agencies tend to have better ROI than car dealers who put all of their eggs in one basket, meaning they only work with a single company. Working with just one automotive advertising agency may work for small dealerships, but they may not get the best service. Car dealers should take time to find the best marketing agency for them by taking time to ask questions, request reporting and for proof that the campaigns and strategies are working. If they are not, it’s time to find another company.
Digital Marketing For Car Dealerships
Every car dealership needs digital marketing services to succeed. The days of using traditional ads are no longer as effective as they used to be. Some of the best digital marketing services for dealerships include pay-per-click advertising, social media advertising, local SEO, content writing and email marketing.
In recent years, advertising in apps has been another digital advertising method that works well. InfoRide, Edmunds and Kelly Blue Book are some of the top choices by consumers to see car prices and even purchase vehicles directly.