Automotive Experience. Audience Intelligence. Campaign Delivery.
Worth Advertising Group is an automotive marketing agency built around targeted email data and dependable deployment. WAG helps dealerships, dealer groups, OEM teams and automotive agencies connect the right campaign with the right market.
Automotive Marketing Is Not A Vertical At WAG. It Is The Work.
WAG has spent years inside the realities that shape automotive campaigns: aging inventory, service capacity, model launches, conquest opportunities, ownership cycles, regional priorities and hard deployment deadlines.
The company’s central specialty is automotive email. WAG owns and maintains its audience data, builds recipient universes around approved geographic and demographic criteria, and deploys client-supplied creative through its proprietary email system. Lists are not sold as standalone products.
A Real Automotive Marketing Team With A Direct Line To The Work.
WAG operates from Innovation Square between the University of Florida campus and downtown Gainesville. The company combines agency strategy, automotive audience knowledge and campaign operations without putting clients through a generic intake maze.
Specialized Where It Matters. Flexible Where The Campaign Requires It.
Automotive Email First
Email data and deployment remain WAG’s core capability. Supporting channels are considered only when they add useful reach or follow-through.
Audience Logic Before Volume
Geography, demographics, vehicle signals, ownership conditions and exclusions matter more than producing the largest possible count.
Clear Operational Roles
Dealers, OEM teams and agency partners know what WAG owns, what inputs are needed and how the campaign moves from brief to deployment.
Evan Worth, Founder And CEO.
Evan Worth graduated from the University of Florida in 2003 with a Bachelor of Science degree in Advertising. His automotive email experience and agency perspective have helped WAG build long-standing relationships with dealerships, automotive marketing firms and advertising agencies across the country.
WAG’s work has supported campaigns connected to major automotive brands and repeat dealership clients. The company’s growth has been recognized through the Gator100 and its participation in the Greater Gainesville business community.
Direct communication, accurate audience work, deadline discipline and campaign delivery that strengthens the client relationship.
Part of the regional business community surrounding WAG’s Gainesville office.
Recognized among fast-growing businesses led by University of Florida alumni.
Campaign support for dealerships, agency partners and Tier 1, Tier 2 and Tier 3 programs.
Built To Support The Campaign, Not Compete With It.
WAG can work directly with automotive organizations or behind an agency partner. Roles are defined early, creative ownership stays clear and the audience and deployment work remain connected to the original campaign objective.
For a complete view of the current capabilities, visit the Automotive Marketing Services hub or explore WAG’s primary Automotive Email Marketing service.