CTV Strategy
Plan connected television reach around automotive audience and market requirements.
Extend automotive campaigns into premium connected viewing environments with coordinated market, audience and message planning.
WAG treats video advertising as part of CTV and streaming strategy, not as a separate competing service. The screen may change, but the campaign still needs a clear audience, territory, offer and viewing context. Programs can include supported streaming environments such as Disney, Hulu and other connected platforms when inventory, audience access and campaign plan requirements make them appropriate.
Plan connected television reach around automotive audience and market requirements.
Use premium streaming environments to extend vehicle, dealer or OEM messaging.
Align video timing and audience logic with the central email campaign plan.
Separating video from CTV can create duplicate strategies for the same viewer and market. WAG approaches them together so audience selection, placement context, frequency and creative requirements can be coordinated. A strong program carries one automotive campaign plan across connected screens without losing the local, regional or national role of the campaign.
Clear automotive ctv, streaming & video advertising inputs create a stronger audience and smoother execution. Each automotive ctv, streaming & video advertising step protects the connection between the market goal and the people the service is intended to reach.
Start with the automotive consumer and geography the campaign needs to reach.
Evaluate connected TV and streaming placements based on fit and availability.
Align creative length, timing, reach and supporting email activity.
Yes. WAG includes video advertising within its CTV and streaming service rather than positioning it as a separate offering.
Supported opportunities may include Disney, Hulu and other streaming environments when the audience, inventory and campaign plan are a fit.
Yes. Connected video can support dealership, regional and OEM campaign programs when the market and audience can be defined appropriately.