Worth Advertising Group offers marketing ideas and offers trending information for the automotive industry. We provide dealerships, OEMs and associations with useful digital marketing tips to improve email marketing, retargeting ppc campaigns, social media marketing and search engine optimization.
Digital Marketing Agency for Automotive Dealerships Creating a successful automotive digital marketing campaign should always include a combination of marketing tactics to reach potential car buyers on different platforms and networks. Splitting your monthly marketing budget across email, social media and PPC marketing are considered the best for ROI because dealerships can easily shift the … Read more
Marketing Trends For Dealers As technologies advance so does the way consumers shop for cars. Marketing trends have changed since the Internet became readily available to everyone and the reason why automotive advertising tactics used by dealerships have swayed from traditional prints ads to digital marketing ads. Even the past 3 years have helped reshape … Read more
Reward Your Loyal Dealership Customers Creating long-term relationships with dealership customers is the best way to establish loyalty. People who have purchased vehicles from your dealer lot or car owners who have their cars serviced at your dealership should be rewarded for being loyal. There is a reason why they like coming back and why … Read more
Digital Marketing For OEM Companies An original equipment manufacturer can help automotive dealers promote new vehicle sales by investing marketing money into your dealership. OEMs are known for providing financial assistance to local dealerships and dealer groups to help increase sales. OEM marketing strategies that utilize digital tools like email marketing will help build trust … Read more
Lead Generation For Car Salespeople Every car salesperson wants to find a great source for auto sales leads to increase their monthly volume of vehicles sold. It’s possible for an individual salesperson to generate their own leads by investing some time and maybe a little money into marketing themselves rather than relying solely on your … Read more
Metaverse For Dealership Marketing Last year Facebook announced it was renaming itself Meta and the company was launching a brand new virtual reality world that no one has ever experienced before. When we first heard about it we initially thought of the movie Ready Player One. If you haven’t seen it, it’s about people interacting … Read more
Pre-Owned Car Dealership Marketing Ideas With 2022 on the horizon, used car dealers should already be conceptualizing their marketing strategies for the new year. Demand for pre-owned vehicles is at an all time high and dealerships with inventory should take full advantage by creating campaigns specifically to promote used car sales only. By eliminating offers … Read more
Automotive Digital Marketing Companies Choosing the best automotive digital marketing companies to work with your dealership can seem like a daunting task when there are hundreds if not thousands of marketing agencies who offer services related to car dealers. The misconception is that you have to work with only one automotive advertising agency who handles … Read more
Auto Dealer SEO Services For an auto dealership website to rank well in Google’s organic search results a search engine optimization strategy is mandatory. Having an SEO professional optimize web pages on the dealer website and create new content to target automotive keywords along with a few other tactics is the only way you’ll start … Read more
Upcoming 2022 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2022? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please check the official conference websites for the latest, up-to-date information. Las Vegas Digital Dealer Conference & Expo – October 11-13 The … Read more