Worth Advertising Group offers marketing ideas and offers trending information for the automotive industry. We provide dealerships, OEMs and associations with useful digital marketing tips to improve email marketing, retargeting ppc campaigns, social media marketing and search engine optimization.
Using CTV Advertising to Boost Car Dealer Sales Connected TV (CTV) advertising is becoming critical for the automotive industry to reach more people and accurately target their ads. CTV advertising lets these car dealers and makers create ads that feel personal to the people watching them by using detailed information about what viewers like. It … Read more
Creating Omnichannel Content For Dealership Marketing Navigating the fast-paced world of dealership marketing can feel like trying to solve a complex puzzle, but with the right strategy, all the pieces can fit perfectly together. This is where creating omnichannel content steps in—like the master key that unlocks a seamless, engaging experience for every potential car … Read more
Using AI To Promote Car Dealerships and OEMs If you’re considering integrating AI in your automotive marketing but haven’t started yet, now’s the time. Almost half of all marketers feel a bit scared about bringing AI into their daily tasks, but the truth is that AI can make big things happen without costing a fortune. … Read more
Improve Dealer Sales and Lead Generation Through Geofencing Car dealerships constantly seek strategies to stand out against the competition and attract more customers. One such strategy that has gained popularity is geofencing email campaigns, a location-based strategy that allows automotive businesses to target potential customers within a specified geographic area. By setting up a virtual … Read more
Auto Dealer SEO Services A search engine optimization strategy is required for automotive dealership websites to rank well in Google’s organic search results. Having an SEO professional optimize web pages on the dealer website and create new content to target automotive keywords along with a few other tactics is the only way you’ll start to … Read more
Getting Rid of Unsellable Vehicles at Dealerships Car dealerships always look for ways to move inventory quickly, but sometimes cars sit on the lot longer than expected. These “aged” vehicles can be challenging to sell, but with the proper marketing and sales strategies, dealerships can liquidate their inventory and free up valuable space on their … Read more
Content Marketing For Auto Dealers Automotive content marketing offers a way to reach potential customers, establish relationships, and drive sales. Content marketing has become an essential component of any marketing strategy and a tactic many auto dealers don’t incorporate. The automotive industry is highly competitive, forcing car dealerships to find new ways to engage customers … Read more
Upcoming 2023 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2023? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please check the official conference websites for the latest, up-to-date information. Las Vegas Digital Dealer Conference & Expo – October 17-19, 2023 … Read more
Identifying the Right Customers For Your Dealership Dealerships should conduct basic research to determine the right type of customers they should target in their marketing campaigns. Dealers must create marketing strategies focusing on the car buyers’ needs and the type of customers who bring their vehicles in for service and repairs. Highly targeted campaigns have … Read more