2023 Automotive Conferences in Las Vegas

2023 Automotive Conferences in Las Vegas

Upcoming 2023 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2023? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please check the official conference websites for the latest, up-to-date information. Las Vegas Digital Dealer Conference & Expo – October 17-19, 2023 … Read more

How To Target In-Market Car Shoppers

How To Target In-Market Car Shoppers

Identifying the Right Customers For Your Dealership Dealerships should conduct basic research to determine the right type of customers they should target in their marketing campaigns. Dealers must create marketing strategies focusing on the car buyers’ needs and the type of customers who bring their vehicles in for service and repairs. Highly targeted campaigns have … Read more

How To Market a Small Car Dealership

How To Market a Small Car Dealership

Small Dealerships Can Compete With Large Dealerships One of the biggest misconceptions is that small dealerships can’t compete with large dealer groups. This statement is inaccurate because many smaller dealerships can create marketing strategies that are very effective against dealer groups while using less marketing money. The key to successfully competing against dealer groups and … Read more

Tier 2 Automotive Advertising

Tier 2 Automotive Advertising

What Is Tier 2 Dealer Advertising? Tier 2 advertising helps dealerships brand themselves within their local market area. The main objective of tier 2 marketing is to place your marketing messages in front of consumers so they will choose your dealer brand over competitors. An advantage of tier 2 campaigns is that auto manufacturers collaborate … Read more

How Can Automotive Dealers Captivate Customers?

How Can Automotive Dealers Captivate Customers?

Why It is Important To Retain Old Customers Customer retention makes up a vast portion of the dealership business.  Car dealers need to focus on retaining customers because the cost of acquisition marketing is much greater than maintaining existing customers. You’ll spend ten times more and, in some situations, as much as thirty times more … Read more

Automotive Competitor Conquesting

Automotive Competitor Conquesting

Conquest Marketing Campaigns Conquest marketing is used by automotive dealerships to target local competitors’ customers by using PPC, email marketing and social media campaigns. Ad campaigns focusing on competitor conquesting use data segments and keywords to target competitors’ products and brands. The whole point of conquesting is to steal customers from other dealerships. Automotive conquest … Read more

What Is The Difference Between Tier 2 and Tier 3

Used Car Marketing Strategies

Tier 2 Automotive Versus Tier 3 Automotive If you’re new to automotive marketing, you will need to know the difference between tier 2 and tier 3 automotive marketing. Dealers benefit from using these types of marketing campaigns to promote the cars and services they offer at their dealerships. The main difference between the tiered automotive … Read more

Automotive Marketing Agency

Automotive Marketing Agency

Car Dealership Marketing Companies Finding an automotive marketing agency is easy; however, determining if it is the best for your dealership will require research to decide which one will provide the services you need and have the expertise required to accomplish your marketing goals. Some agencies specialize in specific advertising tactics, so you may need … Read more