Worth Advertising Group offers marketing ideas and offers trending information for the automotive industry. We provide dealerships, OEMs and associations with useful digital marketing tips to improve email marketing, retargeting ppc campaigns, social media marketing and search engine optimization.
A strong dealership marketing team can handle campaigns, promotions, vendor calls, website updates, and lead follow-up. A marketing consultant adds strategic direction, outside perspective, and better alignment between marketing spend and sales goals. For many dealerships, the goal is not to replace the internal team. The goal is to give that team more support, clearer … Read more
Dealership advertising works best when it reaches shoppers who already want to buy. A car sales leads app gives dealers access to people who are actively searching, comparing, saving, and asking about vehicles. These users are not scrolling past random ads. They have already entered a shopping environment with a clear purpose. For dealer teams, … Read more
A vehicle intender, also called an auto intender, is a consumer who is actively considering purchasing or leasing a new or used vehicle. In most automotive marketing strategies, this audience is usually defined as shoppers who may be ready to act within the next three to six months. For dealerships, this group matters because vehicle … Read more
Tier 2 Automotive Versus Tier 3 Automotive If you’re new to automotive marketing, you must know the difference between tier 2 and tier 3 automotive marketing. Dealers benefit from using these marketing campaigns to promote the cars and services they offer at their dealerships. The main difference between the tiered automotive strategies is that tier … Read more
Dealerships work hard to capture the attention of in-market car shoppers with email campaigns, but even the best emails don’t guarantee instant action. A shopper might open an email, click on a vehicle, and then get distracted—or plan to come back later. Without follow-up, that interest fades and the opportunity is lost. This is where … Read more
Car shoppers rarely make a purchase the first time they visit a dealership website or browse inventory online. They compare pricing, explore multiple dealerships, check trade-in offers, and return several times before contacting anyone. This longer decision-making process means dealerships must stay visible and continue nurturing interest. Relying on just one channel—like email or remarketing … Read more
Car buyers rarely make a purchase the first time they visit a dealership website or interact with a brand online. They browse inventory, compare pricing, read reviews, and then leave to continue their research somewhere else. Without a strategy to bring them back, those valuable shoppers may end up buying from a competitor. That is … Read more
The way people shop for vehicles has evolved. In 2026, buyers rarely make a decision after a single website visit or dealership interaction. They compare models, research pricing, explore financing, and browse inventory across multiple dealership sites and social platforms. Without a strategy to stay in front of these high-intent shoppers, your dealership risks losing … Read more
Industry Publication Highlights Worth Advertising’s Innovative Car Listings App Worth Advertising’s mobile tech venture, InfoRide®, was recently featured in Automotive News, one of the auto industry’s most respected trade publications. The article, which you can read here, examines how the app combines mobile-first design, AI technology, and swipe-based interaction to reinvent the online car shopping … Read more
Finding the Right Frequency for Maximum Engagement Email marketing is one of the most effective ways for car dealerships to connect with potential buyers and drive sales. However, determining how many emails to send for car sales promotions can be a challenge. Too few emails may result in missed opportunities, while too many can overwhelm … Read more