Worth Advertising Group offers marketing ideas and offers trending information for the automotive industry. We provide dealerships, OEMs and associations with useful digital marketing tips to improve email marketing, retargeting ppc campaigns, social media marketing and search engine optimization.
Getting Rid of Unsellable Vehicles at Dealerships Car dealerships always look for ways to move inventory quickly, but sometimes cars sit on the lot longer than expected. These “aged” vehicles can be challenging to sell, but with the proper marketing and sales strategies, dealerships can liquidate their inventory and free up valuable space on their … Read more
Content Marketing For Auto Dealers Automotive content marketing offers a way to reach potential customers, establish relationships, and drive sales. Content marketing has become an essential component of any marketing strategy and a tactic many auto dealers don’t incorporate. The automotive industry is highly competitive, forcing car dealerships to find new ways to engage customers … Read more
Upcoming 2023 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2023? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please check the official conference websites for the latest, up-to-date information. Las Vegas Digital Dealer Conference & Expo – October 17-19, 2023 … Read more
Identifying the Right Customers For Your Dealership Dealerships should conduct basic research to determine the right type of customers they should target in their marketing campaigns. Dealers must create marketing strategies focusing on the car buyers’ needs and the type of customers who bring their vehicles in for service and repairs. Highly targeted campaigns have … Read more
Small Dealerships Can Compete With Large Dealerships One of the biggest misconceptions is that small dealerships can’t compete with large dealer groups. This statement is inaccurate because many smaller dealerships can create marketing strategies that are very effective against dealer groups while using less marketing money. The key to successfully competing against dealer groups and … Read more
What Is Tier 2 Dealer Advertising? Tier 2 advertising helps dealerships brand themselves within their local market area. The main objective of tier 2 marketing is to place your marketing messages in front of consumers so they will choose your dealer brand over competitors. An advantage of tier 2 campaigns is that auto manufacturers collaborate … Read more
How to Connect With Gen Z Online One of the best ways automotive dealerships can connect online with Gen Zers is through video distribution and marketing. According to Adobe.com, an estimated 65 percent of the Gen Z age group use Instagram daily, 62 percent use YouTube daily, and almost all have smartphones. This is why … Read more
Car Make and Model Research Pages An educated car buyer is typically an easy sell when they walk into your dealership, and this is why we recommend creating automotive model research pages on your dealer’s website. While vehicle listings show detailed information about the car, trucks and SUVs for sale on your lot, they do … Read more
Why It is Important To Retain Old Customers Customer retention makes up a vast portion of the dealership business. Car dealers need to focus on retaining customers because the cost of acquisition marketing is much greater than maintaining existing customers. You’ll spend ten times more and, in some situations, as much as thirty times more … Read more
Conquest Marketing Campaigns Conquest marketing is used by automotive dealerships to target local competitors’ customers by using PPC, email marketing and social media campaigns. Ad campaigns focusing on competitor conquesting use data segments and keywords to target competitors’ products and brands. The whole point of conquesting is to steal customers from other dealerships. Automotive conquest … Read more