Worth Advertising Group offers marketing ideas and offers trending information for the automotive industry. We provide dealerships, OEMs and associations with useful digital marketing tips to improve email marketing, retargeting ppc campaigns, social media marketing and search engine optimization.
Small Dealerships Can Compete With Large Dealerships One of the biggest misconceptions is that small dealerships can’t compete with large dealer groups. This statement is inaccurate because many smaller dealerships can create marketing strategies that are very effective against dealer groups while using less marketing money. The key to successfully competing against dealer groups and … Read more
What Is Tier 2 Dealer Advertising? Tier 2 advertising helps dealerships brand themselves within their local market area. The main objective of tier 2 marketing is to place your marketing messages in front of consumers so they will choose your dealer brand over competitors. An advantage of tier 2 campaigns is that auto manufacturers collaborate … Read more
How to Connect With Gen Z Online One of the best ways automotive dealerships can connect online with Gen Zers is through video distribution and marketing. According to Adobe.com, an estimated 65 percent of the Gen Z age group use Instagram daily, 62 percent use YouTube daily, and almost all have smartphones. This is why … Read more
Car Make and Model Research Pages An educated car buyer is typically an easy sell when they walk into your dealership, and this is why we recommend creating automotive model research pages on your dealer’s website. While vehicle listings show detailed information about the car, trucks and SUVs for sale on your lot, they do … Read more
Why It is Important To Retain Old Customers Customer retention accounts for a large portion of the dealership business. Car dealers must focus on retaining customers because acquisition marketing costs much more than maintaining existing customers. You’ll spend ten times more and, in some situations, as much as thirty times more on marketing to acquire … Read more
Conquest Marketing Campaigns Conquest marketing is used by automotive dealerships to target local competitors’ customers by using PPC, email marketing and social media campaigns. Ad campaigns focusing on competitor conquesting use data segments and keywords to target competitors’ products and brands. The whole point of conquesting is to steal customers from other dealerships. Automotive conquest … Read more
Tier 2 Automotive Versus Tier 3 Automotive If you’re new to automotive marketing, you must know the difference between tier 2 and tier 3 automotive marketing. Dealers benefit from using these marketing campaigns to promote the cars and services they offer at their dealerships. The main difference between the tiered automotive strategies is that tier … Read more
Car Dealership Marketing Companies Finding an automotive marketing agency is easy; however, determining if it is the best for your dealership will require research to decide which one will provide the services you need and have the expertise required to accomplish your marketing goals. Some agencies specialize in specific advertising tactics, so you may need … Read more
Automotive SEO Services The simple answer for dealership owners questioning whether they should invest in SEO services is YES! Optimizing your dealership’s website for organic search produces long-term results, unlike PPC, direct mail and email marketing campaigns without ongoing cost. Search engine optimization is one of the most overlooked tactics by dealers because most owners … Read more
Brand Marketing For Auto Dealers Brand loyalty is one of the leading sales generation methods for car dealerships. Consumers who love a specific vehicle make are some of the easiest to turn into car buyers if you invest a portion of your budget in retention marketing. You’ll meet customers who only want to drive a … Read more