Worth Advertising Group offers marketing ideas and offers trending information for the automotive industry. We provide dealerships, OEMs and associations with useful digital marketing tips to improve email marketing, retargeting ppc campaigns, social media marketing and search engine optimization.
Automotive Content Marketing We feel website content writing is worth the investment. It got you here to our website, didn’t it? Automotive content marketing is an excellent way to grow your online presence. It’s one of the most underrated and least-used marketing tactics for dealerships. Many dealers have content writers who produce text for ads … Read more
How People Choose a Dealership When it is time to buy a car or look for a vehicle service center for regular maintenance and repairs, consumers typically look at pricing, level of service provided and vehicle availability. If your dealer location offers all three, you’re more likely to lure people into choosing your dealership. Another … Read more
Co-Op Programs for Auto Dealers Combining dealership advertising with OEM contributions is a great way to reach local car buyers. Automotive dealerships that create consistent ads specific to the OEM brand they offer tend to sell more cars than dealers who refrain from using co-op advertising. Cooperative marketing programs mutually benefit both the manufacturer and … Read more
Are You Experiencing a Car Dealer Liquidity Crisis Is your dealership experiencing liquidity issues? Many automotive dealers across the United States face a financial situation where they lack cash. At the same time have hard-to-sell vehicle assets sitting on their lot, collecting dust that could be quickly converted to currency if and when sold. In … Read more
Digital Marketing Agency for Automotive Dealerships Creating a successful automotive digital marketing campaign should always include a combination of marketing tactics to reach potential car buyers on different platforms and networks. Splitting your monthly marketing budget across email, social media and PPC marketing are considered the best for ROI because dealerships can easily shift the … Read more
Marketing Trends For Dealers As technologies advance, so does the way consumers shop for cars. Marketing trends have changed since the Internet became readily available to everyone, which is why automotive advertising tactics used by dealerships have swayed from traditional print ads to digital marketing ads. Even the past three years have helped reshape car … Read more
Reward Your Loyal Dealership Customers Creating long-term relationships with dealership customers is the best way to establish loyalty. People who have purchased vehicles from your dealer lot or car owners who have their cars serviced at your dealership should be rewarded for being loyal. There is a reason why they like coming back and why … Read more
Digital Marketing For OEM Companies An original equipment manufacturer (OEM) can help automotive dealers promote new vehicle sales by investing marketing money in their dealership. OEMs are known for providing financial assistance to local dealerships and dealer groups to increase sales. OEM marketing strategies that utilize digital tools like email marketing will help build trust … Read more
Lead Generation For Car Salespeople Every car salesperson wants to find a great source for auto sales leads to increase their monthly volume of vehicles sold. It’s possible for an individual salesperson to generate their own leads by investing some time and maybe a little money into marketing themselves rather than relying solely on your … Read more
Metaverse For Dealership Marketing Last year Facebook announced it was renaming itself Meta and the company was launching a brand new virtual reality world that no one has ever experienced before. When we first heard about it we initially thought of the movie Ready Player One. If you haven’t seen it, it’s about people interacting … Read more