Car shoppers rarely make a purchase the first time they visit a dealership website or browse inventory online. They compare pricing, explore multiple dealerships, check trade-in offers, and return several times before contacting anyone. This longer decision-making process means dealerships must stay visible and continue nurturing interest. Relying on just one channel—like email or remarketing … Read more
Car buyers rarely make a purchase the first time they visit a dealership website or interact with a brand online. They browse inventory, compare pricing, read reviews, and then leave to continue their research somewhere else. Without a strategy to bring them back, those valuable shoppers may end up buying from a competitor. That is … Read more
The way people shop for vehicles has evolved. In 2026, buyers rarely make a decision after a single website visit or dealership interaction. They compare models, research pricing, explore financing, and browse inventory across multiple dealership sites and social platforms. Without a strategy to stay in front of these high-intent shoppers, your dealership risks losing … Read more
Industry Publication Highlights Worth Advertising’s Innovative Car Listings App Worth Advertising’s mobile tech venture, InfoRide®, was recently featured in Automotive News, one of the auto industry’s most respected trade publications. The article, which you can read here, examines how the app combines mobile-first design, AI technology, and swipe-based interaction to reinvent the online car shopping … Read more
Find Cars Faster With Smart Swipes and AI Help If you’re currently searching for your next vehicle, skip the outdated search tools. InfoRide® is here to reshape the car shopping experience with a mobile-first platform designed for speed, ease, and modern user expectations. Swipe to Save, Tap to Test Drive Using InfoRide® feels familiar—because it … Read more
Reach More Potential Car Buyers with Bulk Email Marketing Email marketing remains one of the most effective ways for car dealerships to reach potential customers. A mass email blast service allows dealerships to send promotional offers, new inventory updates, and special financing deals to a large number of subscribers at once. When executed correctly, email … Read more
A Traditional Yet Effective Way to Reach Potential Customers Car dealerships are always looking for ways to bring back potential buyers who have shown interest in a vehicle but have not yet made a purchase. One effective method is retargeting these shoppers with direct mail campaigns. Sending personalized mailers keeps the dealership top-of-mind and encourages … Read more
Helping Car Dealerships Stand Out in a Competitive Market The automotive industry is one of the most competitive markets, with dealerships constantly looking for ways to attract buyers and increase sales. To succeed, car dealers must offer great vehicles and services and ensure potential customers know about them. This is where effective advertising plays a … Read more
Networking Opportunities For Car Salespeople Building a robust car buyer network is one of the most effective ways for car salespeople to expand their client base and boost sales. Networking opens doors to new opportunities, connects you with industry professionals, and helps you establish relationships with potential car buyers. Whether you’re attending a local event … Read more
The Largest Car Buyer Email Database Sending marketing campaigns to one of the largest car buyer email databases opens up vast opportunities for dealers and OEMs to connect with potential customers. By partnering with a specialized email marketing agency like Worth Advertising Group, dealerships can target a broad audience of in-market car buyers. The agency’s … Read more