AI can help auto dealerships make email marketing more useful, timely, and personal. It does not replace the sales team. Instead, it helps the team send better messages to the right shoppers. Dealerships often have large amounts of customer data. That data may include vehicle history, service visits, lease dates, trade-in activity, website behavior, and … Read more
Dealership advertising works best when it reaches shoppers who already want to buy. A car sales leads app gives dealers access to people who are actively searching, comparing, saving, and asking about vehicles. These users are not scrolling past random ads. They have already entered a shopping environment with a clear purpose. For dealer teams, … Read more
A vehicle intender, also called an auto intender, is a consumer who is actively considering purchasing or leasing a new or used vehicle. In most automotive marketing strategies, this audience is usually defined as shoppers who may be ready to act within the next three to six months. For dealerships, this group matters because vehicle … Read more
Car shoppers rarely make a purchase the first time they visit a dealership website or browse inventory online. They compare pricing, explore multiple dealerships, check trade-in offers, and return several times before contacting anyone. This longer decision-making process means dealerships must stay visible and continue nurturing interest. Relying on just one channel—like email or remarketing … Read more
Car buyers rarely make a purchase the first time they visit a dealership website or interact with a brand online. They browse inventory, compare pricing, read reviews, and then leave to continue their research somewhere else. Without a strategy to bring them back, those valuable shoppers may end up buying from a competitor. That is … Read more
The way people shop for vehicles has evolved. In 2026, buyers rarely make a decision after a single website visit or dealership interaction. They compare models, research pricing, explore financing, and browse inventory across multiple dealership sites and social platforms. Without a strategy to stay in front of these high-intent shoppers, your dealership risks losing … Read more
Industry Publication Highlights Worth Advertising’s Innovative Car Listings App Worth Advertising’s mobile tech venture, InfoRide®, was recently featured in Automotive News, one of the auto industry’s most respected trade publications. The article, which you can read here, examines how the app combines mobile-first design, AI technology, and swipe-based interaction to reinvent the online car shopping … Read more
Find Cars Faster With Smart Swipes and AI Help If you’re currently searching for your next vehicle, skip the outdated search tools. InfoRide® is here to reshape the car shopping experience with a mobile-first platform designed for speed, ease, and modern user expectations. Swipe to Save, Tap to Test Drive Using InfoRide® feels familiar—because it … Read more
Reach More Potential Car Buyers with Bulk Email Marketing Email marketing remains one of the most effective ways for car dealerships to reach potential customers. A mass email blast service allows dealerships to send promotional offers, new inventory updates, and special financing deals to a large number of subscribers at once. When executed correctly, email … Read more
A Traditional Yet Effective Way to Reach Potential Customers Car dealerships are always looking for ways to bring back potential buyers who have shown interest in a vehicle but have not yet made a purchase. One effective method is retargeting these shoppers with direct mail campaigns. Sending personalized mailers keeps the dealership top-of-mind and encourages … Read more