Industry Publication Highlights Worth Advertising’s Innovative Car Listings App
Worth Advertising’s mobile tech venture, InfoRide®, was recently featured in Automotive News, one of the auto industry’s most respected trade publications. The article, which you can read here, examines how the app combines mobile-first design, AI technology, and swipe-based interaction to reinvent the online car shopping experience.
Launched May 1 in partnership with Dick Smith Automotive, InfoRide® is a dealership-focused app that appeals to today’s mobile-savvy shoppers. Unlike traditional platforms like CarGurus or Cars.com, InfoRide® is not web-based—it lives entirely in app stores and is designed to work like the apps younger consumers already use daily.
“Think of it as the Tinder of car buying,” said Ben Burton of Dick Smith Automotive, a pilot partner in the app’s first 60-day rollout. InfoRide® users swipe through available cars, save favorites, contact dealerships, and even book test drives through a built-in AI assistant named Sam.
The app was developed by Evan Worth, president of Worth Advertising Group, who began building the foundation for InfoRide® during the pandemic. The idea was simple: make car shopping faster, more engaging, and easier to convert into leads.
In addition to its unique user experience, InfoRide® offers dealerships powerful backend features, including daily inventory syncing, CARFAX integration, and real-time lead alerts. These features make it easier for dealers to track buyer interest and follow up on hot leads quickly.
Dealerships can sign up at InfoRide.com in less than five minutes and have their inventory streaming into the app within 48 hours. Early adopters receive 30 days free to test the platform.
To experience the app from a consumer’s perspective, visit InfoRide.app.
For marketing support or help launching your dealership on InfoRide®, contact the Worth Advertising team directly.
To read the full article on Automotive News, click here.