Don’t Send Emails To Low-Quality Email Lists
Sending emails to low-quality or invalid email addresses can be a waste of automotive dealership resources and budget. sending emails to low-quality or invalid email addresses can lead to low open and click-through rates, high bounce rates, and even get the sender’s domain blacklisted. To avoid these problems, it is essential to regularly validate and clean email lists, which our email marketing agency regularly does to ensure our list data is high-quality.
Why The Wrong Email List Data Wastes Money
Sending emails to the wrong type of customer will result in low response rates. The recipient may not be interested in the offered vehicles and may mark the email as spam or unsubscribe. This can lead to a decrease in the sender’s deliverability and reputation and waste valuable resources and budget. Segmenting and targeting email lists based on the customer’s interests, behaviors, and previous interactions is important to ensure the emails are relevant and increase engagement.
Using a clean email list that contains active in-market car buyers helps increase the deliverability of emails and improve the response rate. It also helps email messages avoid being marked as spam by the recipient.
Choosing The Right Email Subscribers
When choosing an email list service provider, it is crucial to consider the source and quality of the data. Buying or renting email lists from an untrusted source can be tempting. These lists may contain outdated or inaccurate information, resulting in low response rates. This is why it is vital that your dealership only works with trusted email marketing agencies such as ours to ensure your emails are going to the right subscribers. Our agency works closely with dealership marketing professionals to select the right type of in-market car buyers who will likely purchase your brand.
While it is recommended to build an email list organically by getting subscribers to sign up through your dealership website or at events, it is still common practice for dealers to use email list companies to beef up their marketing campaigns. This way, the email lists your promotional campaigns are sent to are composed of people who have actively expressed interest in the brand and are more likely to engage with emails.
Why Email List Validation and Cleansing Is Important
Email list validation involves verifying the authenticity of each address on the email list, checking if it exists and is in a proper format. Cleansing an email list involves removing invalid or duplicate email addresses to ensure only subscribers with working emails are sent promotional messages.
Investing your budget in high-quality email list data is essential to get the most out of email marketing efforts. By validating and cleansing email lists regularly, avoiding low-quality email lists, and building an email list organically, businesses can improve their emails’ deliverability and response rate and avoid wasting their budget.