Marketing Trends For Dealers
As technologies advance, so does the way consumers shop for cars. Marketing trends have changed since the Internet became readily available to everyone, which is why automotive advertising tactics used by dealerships have swayed from traditional print ads to digital marketing ads.
Even the past three years have helped reshape car dealers’ promotion of their inventory and services to in-market car buyers. Dealerships have to take their inventory online, where car shoppers can now purchase the vehicle of their choice by never stepping foot on a dealer’s lot.
Latest Dealership Ad Strategies
Three dealership ad strategies are becoming popular choices for top car sellers in the United States. While traditional marketing like email marketing, PPC campaigns and social media promotions are still considered significant for ROI, many dealers seek new ways to market their vehicles to consumers.
Virtual Reality and Augmented Reality
Rumor has it that VR/AR users will be able to purchase vehicles in the Metaverse. With Facebook creating the Metaverse, auto manufacturers are using virtual real estate to set up shop. Some have already set up virtual dealerships where people can view vehicles without having to actually get into a real car.
NFTs (Non-Fungible Tokens)
Car sellers are starting to use NFTs as a promotional tool. An example is Barrett-Jackson which sold digital rights to cars already sold at their live auctions. This of NFT marketplaces as a way to profit from digital memorabilia. Each car your dealership sells could have its own exclusive NFT adding additional value to your vehicle.
Car Buyer Lead Generation Apps
Uploading vehicle inventories to car buyer lead generation apps are rising in popularity. Consumers know where to find the best deals, which is why reverse auction apps like InfoRide® are an excellent source for getting rid of vehicle inventory which solves liquidity issues for dealerships.
New Ways To Boost Sales At Dealerships
Trying different marketing tools that your dealership has not previously used could be a lead generation source that finally takes your advertising to another level. Investing some of your marketing budgets into buying virtual reality ad space, creating custom vehicle NFTs or uploading your inventory to a car buying app are just three ways to tap into a new consumer base who may not be familiar with your dealership.