Are You Experiencing a Car Dealer Liquidity Crisis Is your dealership experiencing liquidity issues? Many automotive dealers across the United States face a financial situation where they lack cash. At the same time have hard-to-sell vehicle assets sitting on their lot, collecting dust that could be quickly converted to currency if and when sold. In … Read more
Marketing Trends For Dealers As technologies advance, so does the way consumers shop for cars. Marketing trends have changed since the Internet became readily available to everyone, which is why automotive advertising tactics used by dealerships have swayed from traditional print ads to digital marketing ads. Even the past three years have helped reshape car … Read more
Updated by Worth Advertising Group on August 8, 2025 Automotive Apps To Get More Sales Leads As technology changes, so has the car-selling process. Twenty years ago, most dealerships relied heavily on print ads. Ten years ago, dealers couldn’t survive without PPC campaigns. And now, car sellers are increasingly utilizing automotive apps to sell cars. … Read more
Updated by Worth Advertising Group on August 12, 2025 How the InfoRide Concept Began and Why It Changed When the InfoRide app was first introduced, the concept centered on a reverse auction model, allowing car buyers to make offers on vehicles and wait for dealerships to accept or decline them. While the idea initially generated … Read more
Updated by Worth Advertising Group on August 12, 2025 From Reverse Bidding to a Modern Mobile Marketplace When InfoRide® was first conceptualized, it operated under a reverse auction model. Over time, dealership feedback and evolving buyer habits revealed that the reverse bidding approach was not the most effective way to move inventory. In 2025, the … Read more
Updated by Worth Advertising Group on August 5, 2025 Mobile Car Sales App For Auto Dealers Dealerships are always seeking new ways to identify in-market car buyers, and automotive mobile apps are an excellent platform for advertising. Vehicle purchase apps provide dealers with access to consumers searching for new vehicles in their local area. Internet … Read more
Updated by Worth Advertising Group on August 13, 2025 Connecting Car Buyers with OEMs and Local Dealerships We have created a powerful mobile app that gives car buyers instant access to the latest sales pricing on new vehicles and dealership offers. InfoRide® provides consumers with a one-stop platform for viewing available inventory and connecting directly … Read more