Updated by Worth Advertising Group on July 31, 2024 Automotive Dealers Lose Profit Selling at Vehicle Auctions Dealerships are built to sell cars directly to customers, but auctions are often used as a last resort to move vehicles that won’t sell on the lot. This might be a trade-in that doesn’t match local demand, a … Read more
Updated by Worth Advertising Group on August 2, 2025 A Car Dealer Sales App That Works Like Today’s Buyers Shop Initially launched as a reverse auction concept, InfoRide® has evolved into something far more powerful, thanks to valuable feedback from both dealerships and users. Early trials revealed that while the auction model could generate interest, today’s buyers … Read more
Updated by Worth Advertising Group on August 11, 2025 Online Reverse Auction Sites The rise of online reverse auction websites and mobile apps has changed the way both consumers and dealerships approach the automotive market. Unlike traditional auctions, where prices rise as buyers compete, reverse auctions work in the opposite direction, with sellers setting a … Read more
Updated by Worth Advertising Group on August 12, 2025 How the InfoRide Concept Began and Why It Changed When the InfoRide app was first introduced, the concept centered on a reverse auction model, allowing car buyers to make offers on vehicles and wait for dealerships to accept or decline them. While the idea initially generated … Read more
Updated by Worth Advertising Group on August 12, 2025 From Reverse Bidding to a Modern Mobile Marketplace When InfoRide® was first conceptualized, it operated under a reverse auction model. Over time, dealership feedback and evolving buyer habits revealed that the reverse bidding approach was not the most effective way to move inventory. In 2025, the … Read more
Updated by Worth Advertising Group on August 13, 2025 Connecting Car Buyers with OEMs and Local Dealerships We have created a powerful mobile app that gives car buyers instant access to the latest sales pricing on new vehicles and dealership offers. InfoRide® provides consumers with a one-stop platform for viewing available inventory and connecting directly … Read more