Pre-Owned Car Dealership Marketing Ideas
Demand for pre-owned vehicles is at an all-time high, and dealerships with inventory should take full advantage by creating omnichannel marketing campaigns to promote used car sales only. By eliminating offers for new vehicles from your used car marketing messages, you’re much more likely to connect with in-market buyers only interested in purchasing a pre-owned car, truck, or SUV.
Used Car Market Trends
The past few years have changed the used car industry, meaning dealerships should change how they market their used car sales. Current market trends for selling pre-owned vehicles in 2022 include the following tactics:
- Expand your digital marketing target area to include nearby counties. With used vehicle inventory at an all-time low, people are willing to travel to dealerships further away if they have the used vehicles they want to buy in stock.
- Promote upfront vehicle pricing. Be transparent and provide the sales price of used vehicles in your ads. Consumers currently shopping for used cars have researched and usually know what they want to spend.
- Offer online selling. One of the most prominent car marketing trends is offering online vehicle sales. Make it easy for car buyers to purchase a vehicle from your website.
- Use social media marketplaces to promote in-stock vehicles. Many people search social media marketplaces for used cars for sale in their local area. Add your pre-owned inventory to generate leads.
Pre-Owned Dealer Advertising
Creating successful advertising campaigns for pre-owned dealers is similar to selling new vehicles. The only difference is that you’ll want to reinforce your messaging with offers for warranties, vehicle reports, and maintenance specials to keep their cars running. Cater to the used car buyer by designing campaigns to lure them to visit your showroom.
How To Bring In Used Car Customers
The best way to attract customers to your used car dealership is to offer them the best service possible. A happy customer will continue to come back. The next step is to promote your dealership and give car shoppers a reason to buy a vehicle by providing the best pricing, incentives, and offers. You can do this through social media promotions, PPC campaigns, print ads, direct mailers, or email marketing campaigns.