How Can Car Dealerships Sell Aged Vehicle Inventory?

Getting Rid of Unsellable Vehicles at Dealerships

Car dealerships always look for ways to move inventory quickly, but sometimes cars sit on the lot longer than expected. These “aged” vehicles can be challenging to sell, but with the proper marketing and sales strategies, dealerships can liquidate their inventory and free up valuable space on their lot.

Reasons Why Vehicles at Dealership May Not Be Selling

Before implementing any marketing or sales strategies, it’s essential to understand why the cars are not selling. There could be a variety of reasons, such as:

  • The car is priced too high compared to similar vehicles on the market.
  • The car is undesirable due to its make, model, or features.
  • The vehicle has cosmetic or mechanical issues that need to be addressed before it can be sold.
  • The dealership has not promoted the car enough, making it hard for customers to find it.

Once you identify why the car is not selling, you can tailor your marketing and sales strategies accordingly.

How To Market Aged Car Inventory on a Dealer Lot

One of the most effective ways to sell aged vehicle inventory is to price the cars competitively. Customers are always looking for a good deal, and if they see that your dealership is offering a lower price than other dealerships, they may be more inclined to make a purchase. However, pricing the car too low could signal to customers that there is something wrong with the vehicle. Please research the car’s fair market value and price it accordingly.

Digital marketing is also a powerful tool for promoting your aged vehicle inventory. You can use targeted advertising to reach customers actively searching for cars. You can also retarget customers who have previously visited your dealership’s website or social media pages.

Additionally, you can use search engine optimization (SEO) to improve the visibility of your dealership’s website. Optimizing your website for relevant keywords ensures that customers searching for cars in your area are more likely to find your dealership.

Best Way To Liquidate Car Dealer Stock That is Not Selling

Creating a sense of urgency can be a powerful motivator for customers. You can create urgency by using language that conveys scarcity or time sensitivity to sell vehicles that have been on your lot for a while. One of the best ways to liquidate cars, trucks and SUV is to use auction platforms like InfoRide® Auctions to sell them.

Instead of selling them through traditional auctions that can cost dealerships majority or all of the profit, Worth Advertising Group’s new automotive reverse auction app saves car dealers money.