SEO Strategies For Car Dealers

Auto Dealer SEO Services

For an auto dealership website to rank well in Google’s organic search results a search engine optimization strategy is mandatory. Having an SEO professional optimize web pages on the dealer website and create new content to target automotive keywords along with a few other tactics is the only way you’ll start to see your web pages show up in local search results.

A simple SEO strategy is better than none at all. Dealerships who include an SEO strategy have a much better chance of landing coveted top spots in Google for keywords and phrases people are searching for in your designated marketing area. Auto dealers who refrain from implementing an organic search plan to target keywords are only giving their competitors an upper hand in dominating rankings for new and used car sales.

Automotive Search Engine Optimization Marketing

Creating a successful automotive SEO marketing plan doesn’t have to be complicated when starting out. Investing marketing money to do on-page optimization is a decision worth considering because it works. SEO is still one of the best marketing strategies that will produce results. While search engine optimization marketing takes a little time to show results, the return on investment is worth every dollar spent. Most dealerships can expect to see organic growth 6 to 8 weeks after the initial optimization work is completed and those who continue to work on their organic presence by creating an SEO content strategy will see even greater results.

Tips For Local Automotive Dealership SEO

Creating a successful automotive SEO marketing for car dealerships consists of using a series of search engine optimization tactics that will help rank your dealership’s web pages higher in search results. The most popular dealer websites in Google search results use the following on their web pages to rank at the top.

Choose The Right Keywords To Target

Any one can choose a keyword to target however it’s a bit more challenging to choose the right keywords to target on dealership websites to make an impact in Google’s search results.

Think like the car buyer and not like a marketer when choosing the perfect words to target. You’ll need to figure out what keywords and long-tail phases are they using to find local dealerships, vehicles for sale or services centers? Two easy ways to determine which keywords are worth targeting are to use SEO tools that will help you narrow down the best choices and also checking your own website’s keyword performance reports for both organic and PPC campaigns.

Write Quality Web Content

Investing in an SEO content strategy is needed for long-term organic growth. Topics should be well-thought out and planned to answer common questions car buyers are seeking searching for about the products and services offered at your dealership. Informative articles about vehicle features and care are usually the most common content types written for dealer websites. Another content strategy that works well are pages with geo-targeted or specific vehicle year/make/model content.

Optimize Web Page Elements

There are a few unnoticeable SEO elements on web pages that are not visible however play a key role in ranking web pages. These on-page SEO items include the META title, META description, page slug, image name and alt tags.

Be Active On Google My Business

Whether you use a business listing optimization tool like Yext or you have someone manually checking, posting and interacting with users it’s best to remain active on Google My Business daily. Share photos, post updates and respond to reviews to keep your page active. A dormant or unattended GMB listing will always rank lower than a Google My Business page that is nurtured and constantly updated.

Track and Evaluate SEO Progress

There is only one way to know if the SEO work you’re doing or having done by an agency is working is to look at Analytics and other reporting tools once a week. Waiting until end of month could be disastrous to a website if and when Google has another major algorithm update.

The other upside to monitoring your SEO progress is to figure out what is working and what is not so your search engine optimization team can make adjustments and changes to even better improve the SEO strategy in place.