Auto Dealer SEO Services
A search engine optimization strategy is required for automotive dealership websites to rank well in Google’s organic search results. Having an SEO professional optimize web pages on the dealer website and create new content to target automotive keywords along with a few other tactics is the only way you’ll start to see your web pages show up in local search results.
A simple SEO strategy is better than none at all. Dealerships using an SEO strategy have a much better chance of landing coveted top spots in Google for keywords and phrases people are searching for in your designated marketing area. Auto dealers who refrain from implementing an organic search plan to target keywords give their competitors an upper hand in dominating new and used car sales search ranking positions.
Automotive Search Engine Optimization Marketing
Creating a successful automotive SEO marketing plan doesn’t have to be complicated. Investing marketing money in on-page optimization is a decision worth considering because it works. SEO is still one of the best marketing strategies for producing results.
While search engine optimization marketing takes a little time to show results, the return on investment is worth every dollar spent. Most dealerships can expect organic growth 6 to 8 weeks after the initial optimization, and those who continue to work on their organic presence by creating an SEO content strategy will see even more outstanding results.
Automotive Dealership SEO Tips
Creating successful automotive SEO marketing for car dealerships involves using search engine optimization tactics to help rank your dealership’s web pages higher in search results. The most popular dealer websites in Google search results use the following on their web pages to rank at the top.
Choose The Right Keywords To Target
Anyone can choose a keyword to target; however, it’s a bit more challenging to select the right keywords to target on dealership websites to impact Google’s search results.
Think like the car buyer and not like a marketer when choosing the perfect words to target. You’ll need to determine what keywords and long-tail phrases people use to find local dealerships, vehicles for sale, or service centers. Two easy ways to determine which keywords are worth targeting are to use SEO tools to help you narrow down the best choices and check your website’s keyword performance reports for organic and PPC campaigns.
Write SEO Content
Investing in an SEO content strategy is needed for long-term organic growth. Topics should be well-thought-out and planned to answer common questions car buyers are searching for about the products and services offered at your dealership.
Informative articles about vehicle features and care are usually the most shared content for dealer websites. Another content strategy that works well is pages with geo-targeted or specific vehicle year/make/model content.
Optimize Web Page Elements
A few invisible SEO elements on web pages are crucial in ranking them. These on-page SEO items include the META title, META description, page slug, image name, and alt tags.
Be Active On Google My Business
Whether you use a business listing optimization tool like Yext or have someone manually check, post, and interact with users, it’s best to remain active on Google My Business daily. Share photos, post updates, and respond to reviews to keep your page active. A dormant or unattended GMB listing will consistently rank lower than a Google My Business page that is nurtured and constantly updated.
Track and Evaluate SEO Progress
There is only one way to know if the SEO work you’re doing or having done by an agency is working: to look at Analytics and other reporting tools once a week. Waiting until the end of the month could be disastrous for a website if and when Google has another major algorithm update.
The other upside to monitoring your SEO progress is that it helps you determine what is working and what is not so your search engine optimization team can make adjustments and changes to improve the SEO strategy.