Marketing Regions For Automotive Conquest Advertising In The United States

Automotive dealerships are assigned a designated market area (DMA) by their automobile manufacturer to keep one car dealer from invading on another dealership’s sales area who is selling same brand(s).

National Sales Areas For Car Dealerships & Automotive Franchise Groups

Automotive dealerships are assigned a designated market area (DMA) by their automobile manufacturer to keep one car dealer from invading on another dealership’s sales area who is selling same brand(s). This breakdown starts at the regional and state level and then works down into county, city and zip code areas which designate where each individual car dealership is allowed to advertise within. This guarantees each individual car dealer or franchise automotive group advertises within their DMA.

The United States consists of four marketing regions – Northeast, Midwest, South and West. There are also a total of 9 marketing areas which fall under these regions.

List of USA Car Dealership Regional Markets

This list of national marketing regions shows how the United States is separated into designated marketing areas (DMA). Each region is also broken down into marketing areas and the states that fall under the zone.

Tier 1 automotive marketing is one of the best ways to reach car buyers looking for their next vehicle purchase. By working together with your automobile manufacturer, you can create cost-effective marketing email campaigns and online retargeting and remarketing ads.

Northeast Marketing Region

New England

The New England marketing region in the Northeast includes:

• Connecticut (Greater New York)
• Maine
• Massachusetts
• New Hampshire
• Rhode Island
• Vermont

Mid-Atlantic

The Mid-Atlantic marketing region in the Northeast includes:

• New Jersey (Greater New York)
• New York (Greater New York)
• Pennsylvania (Central Atlantic)

Midwest Marketing Region (Previously North Central)

East North Central

The East North Central marketing region in the Midwest includes:

• Illinois
• Indiana
• Michigan (Ohio Valley Region)
• Ohio (Ohio Valley Region)
• Wisconsin

West North Central (Western)

The West North Central marketing region in the Midwest includes:

• Iowa
• Kansas
• Minnesota (Midwest)
• Missouri
• Nebraska
• North Dakota
• South Dakota

South Marketing Region

South Atlantic

The South Atlantic marketing region in the South includes:

• Delaware (Central Atlantic)
• Florida (Southeast)
• Georgia (Southeast)
• Maryland (Central Atlantic)
• North Carolina (Southeast)
• South Carolina (Southeast)
• Virginia (Central Atlantic)
• District of Columbia (Central Atlantic)
• West Virginia (Central Atlantic)

East South Central

The East South Central marketing region in the South includes:

• Alabama (Southeast)
• Kentucky (Ohio Valley)
• Mississippi
• Tennessee (Ohio Valley)

West South Central (Gulf States)

The West South Central marketing region in the South includes:

• Arkansas
• Louisiana
• Oklahoma
• Texas

West Marketing Region

Mountain

The Mountain marketing region in the West includes:

• Arizona
• Colorado
• Idaho (Pacific Northwest)
• Montana (Pacific Northwest)
• Nevada
• New Mexico
• Utah
• Wyoming

Pacific Northwest (West Coast)

The Pacific Northeast marketing region in the West includes:

• Alaska
• California
• (Northern CA = North of Greater Los Angeles, Southern CA = South of Greater Los Angeles)
• Hawaii
• Oregon
• Washington

Automotive Tier 1 Conquest Advertising – US Region Targeting

Worth Advertising Group Helps Dealerships & OEM Groups Sell Cars

We work with dealerships all over the United States by creating successful Tier 1 email marketing campaigns. Our automotive advertising agency does a great job of promoting automobile manufacturers and dealerships in a specific designated marketing area (DMA) by providing targeted consumer data for conquest email marketing and retargeting campaigns.

We can help you connect with potential car buyers in your state, county or surrounding cities. Our data-lists also contain other consumer information to help you find the right customers to target with promotional emails and online advertising campaigns.

Contact us for more information or to request a quote.

Automotive Marketing Context

Dealership marketing must connect brand standards with the daily realities of inventory, sales, service and local competition. A tactic that works for one rooftop may be wrong for another because the audience, geography, capacity or business priority is different. Strong planning begins by identifying what must change, who can influence that outcome and what message gives that audience a credible reason to act.

The practical question is not whether a tactic is popular. It is whether the tactic fits the current campaign plan. The market, timing, available audience, creative, destination and follow-through capacity should point in the same direction. When one of those elements conflicts with the others, the campaign needs clarification before more budget or attention is added.

A Practical Automotive Marketing Checklist

A disciplined checklist gives dealership, dealer group, agency and OEM stakeholders a shared view of what is ready and what still needs a decision. It also makes later analysis more useful because the original campaign assumptions are visible.

Measure the Business Response, Not a Single Metric

One number rarely explains an automotive campaign. Opens, clicks, views or visits can indicate attention, but they do not automatically prove that the right shoppers received the message or that the next step was useful. Measurement should reflect the campaign objective and the response path available to the audience.

For a sales campaign plan, useful context may include calls, qualified conversations, appointments, showroom activity, vehicle-detail engagement and sold-unit reporting. A service campaign plan may need a different view that considers scheduled work, available capacity, repair-order value or reactivation of overdue customers. Brand and launch work may require a longer window and different supporting evidence.

Questions to Ask Before the Work Begins

Clear questions protect both the marketing budget and the working relationship. The answers should establish who owns each decision, how the audience is defined, what the dealership or automotive organization must supply and how results will be interpreted.