SEO For Car Dealer Websites
We know SEO works. It’s more than likely the reason why you found our automotive marketing website.
Every car dealership should implement an SEO strategy for their website to gain top rankings for as many automotive car buying keywords in their local market area. SEO is one of the most cost-effective automotive digital marketing strategies, consistently producing long-term results when executed correctly by a professional.
Automotive Search Engine Optimization
Creating an effective SEO strategy requires dealers to not only implement the tactic, which many dealerships fail to do, but also keep optimizing their website to improve their search result positions. This is why we recommend creating an ongoing strategy that consists of writing engaging content and adding service or specific vehicle feature pages to educate your local consumers. Adding new web pages to your website monthly will increase the number of people who come across your content while searching on Google.
SEO Tips For Dealerships
Most automotive websites using platforms like Dealeron.com and Dealer.com have built-in optimization that auto-populates SEO fields; many of these websites run into two issues.
The first is a widespread issue many experience – inconsistent text formatting. An example of this is not having the same mandatory format for entering text fields – 2026 Honda Accord vs 2026 HONDA Accord vs 26 Honda Accord vs 26 HONDA ACCORD. If your website is pulling this style of content to populate your META title, it will not be uniform. Online users respond much better if they resemble one another.
The second issue you will run into is duplicated metadata fields. If you use the same content on multiple vehicles, you risk having several pages on your website display the same text. Google penalizes websites for duplicate content even if the web pages contain completely separate content. Writing SEO titles and descriptions manually will not only ensure each page is unique but also contains target keywords that best describe the car, truck, SUV or van listed for sale.
Local Automotive SEO Tactics
On top of optimizing your web pages, you should invest time in optimizing and actively posting to your Google My Business page. Google Maps is one of the best online and mobile app resources for consumers to find local businesses. The standard practice is to monitor reviews and respond to them, while posting photos and creating updates will significantly improve your dealership’s GMB listing online presence.
Automotive SEO Marketing Company
General managers and owners of dealerships should take SEO seriously, as it is a vital online marketing strategy that works. It’s one of the hardest sells for digital marketing companies to convince someone who doesn’t have any experience with SEO or has had a previous encounter with someone who wasn’t as knowledgeable as they claimed.
We understand it may be tough to trust another search engine optimization marketing company, but good SEO companies do exist. The best way to find a trustworthy company that knows what it’s doing is first to ask people you know who are using it, and then spend a little time looking up their reviews online. It’ll help you find a company that knows what they are doing.