5 Most Common Email Marketing Types
The five most common email marketing types that automotive dealerships and manufacturers use are acquisition, conquest, retention, newsletter, and promotional campaigns. These campaigns are the best for keeping current customers and gaining new ones. By combining these email types, you’ll experience a better engagement rate from your automotive email lists.
Dealership Email Marketing Ideas
Email direct marketing, also known as EDM, is a cost-effective way to send marketing messages to car buyers and people interested in service or parts specials. Dealership campaign messages should engage users by providing helpful information about current offers and promotions. We find that dealers who take the time to educate consumers on their email lists will see a much greater ROI than dealers who only promote in-stock makes and models.
Creating a successful email marketing strategy for your dealership can be done by using these email marketing ideas:
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Car Buyer Lead Generation
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Car Sales Follow-Up
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Trade-in Deals
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Special Dates and Events
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Service and Parts Offers
Successful Email Campaign Types For Dealers
For dealerships to have a successful lead nurturing email marketing campaign, combining the following five types of emails works best for automotive dealers. You need a combination of email styles to create the perfect balance between sales and information.
Acquisition Email
Acquisition emails are marketing campaigns that aim to gain new customers by promoting your business’s offerings. By targeting new audiences using an acquisition email strategy, you’ll introduce yourself to consumers who may not know you exist locally.
Conquest Email
Conquest email marketing strategies are used to lure customers from other similar businesses in your designated marketing area. Conquest emails can be a great way to steal customers from your competitors, especially if your pricing is better, your business is closer, and you offer needed services.
Retention Email
Retention emails are sent to existing customers to continue building a relationship with them and hope they will continue to do business with your company. Retention marketing campaigns usually contain offers to entice people to return to your business for more services or to purchase another vehicle.
Email Newsletters
Branded email newsletters are a great way to share important updates and information about your company. Email newsletter campaigns communicate non-sales-related content with email list subscribers. Many companies use email newsletters to share important milestones, local events, and articles about caring for vehicles.
Promotional Emails
Promotional emails usually consist of special offers and monthly deals. Dealerships can create email campaigns specifically for promoting products or services. These campaigns can also be used for acquisition, conquest, and retention email marketing blasts.