Digital Marketing For OEM Companies
An original equipment manufacturer (OEM) can help automotive dealers promote new vehicle sales by investing marketing money in their dealership. OEMs are known for providing financial assistance to local dealerships and dealer groups to increase sales. OEM marketing strategies that utilize digital tools like email marketing will help build trust and loyalty with current and new car buyers.
OEM Inbound Marketing
When dealerships work together with OEMs, they can stretch their marketing money further. Automotive marketing agencies can help build and support a successful OEM inbound marketing strategy. Generating online leads through digital marketing tactics will increase car buyer leads. While most manufacturers have rules about what type of advertising they will contribute funds towards, most have room in their marketing budget for email marketing, online ad campaigns and local exposure through television commercials.
If you are interested in an OEM campaign, you’ll first need to contact your dealership’s manufacturer to find out what types of advertising assistance they are currently offering. High-volume dealerships are more likely to get campaign money for individual promotions, whereas small dealers may be grouped together into a localized or regional marketing strategy.
OEM Tier 1 & Tier 2 Marketing
Working with your OEM to grow your business is a cost-effective way to run ads. The most successful campaigns that result in new car sales leads are Tier 1 and Tier 2 marketing. Manufacturers have annual marketing budgets set aside to help dealerships sell more cars. While Tier 1 ads are considered top-level automotive marketing, Tier 2 campaigns produce better leads because these types of ads have a local feel, which connects better with car buyers in your designated marketing area.
If your dealership has never done a Tier 1 or Tier 2 campaign, you should contact your manufacturer to determine if your company qualifies for marketing assistance. Combining forces with your OEM will save you money and help pay for some of your dealership’s advertising costs.