How to Get More Customers as a Car Salesperson

Tips For Car Salespeople To Increase Monthly Car Sales

Sometimes it’s the car salespeople working at a dealership who do a better job bringing in new and repeat customers than the actual dealer and you’re wondering how you can market yourself as a car seller. Finding your own customers is not as difficult as you may think. There are tons of ways you can promote yourself and the vehicles you are selling.


Attracting Car Buyers & Sellers To Contact You

Rather than always seeking people in the market wanting to purchase a new car, truck or SUV you should also consider targeting people who want to sell their vehicle. Using a marketing strategy that not only attracts in-market car buyers but also those wanting to sell opens the door for to you create relationships by negotiating to purchase their vehicle or take it in as a trade-in.

Creating a customer phone number and email list will make it easy to reach out and maintain in touch with them. Sending period messages will help them remember who they worked with when they last purchased a vehicle.

Where Car Salespeople Can Find New Customers

The best place for a car salesperson to find new customers is on social media using a combination of Facebook, Instagram, Twitter, TicToc and Snapchat. It does take some effort to promote yourself on all of these social media platforms so if it’s too much, choose the ones where you can reach your customer base easily. The return on investment from sending time promoting yourself as a car salesperson on social media will pay off. The relationships you create online will cross over into real life when they contact you to buy their next car.

Building Lasting Relationships With Car Buyers

Car salesmen and saleswomen can build their own relationships with the car buyers they work with. Creating a retention plan is a great way to not only get customers to return back to you, but it’s also a great way to track which customers came back and the reason why.

Some of the common reasons why people want to come back to the same salesperson include:

  • The salesperson was professional, friendly and helpful.
  • The salesperson went above and beyond to get them the best deal.
  • The car buying process was made easy and stress-free.
  • The car buyer is in need of a 2nd, 3rd or 4th vehicle and they simply like you.

We recommend reaching out to the car buyer yourself a week or two after the purchase to touch base. It’s a great way to help build your relationship with your customers so they contact you directly the next time they are ready to purchase a vehicle.

Customer Referrals To Sell Cars

Another way to ensure you get quality leads is to ask for customer referrals. One of the most cost-effective ways is to send out a quarterly or bi-annual email or piece of direct mail remaining your old customers where you’re selling cars and to refer their friends, family, neighbors and co-workers to contact you so you can also give them a great deal on their next vehicle.