Generate Quality Leads To Sell Cars
Working with an automotive marketing agency like Worth Advertising Group will help generate quality customer leads for your dealership. Advertising agencies that specialize in automotive marketing have the ability to increase the number of people who inquire about vehicles and services on a monthly basis.
Automotive Lead Generation Specialists
There are a lot of lead generation specialists in the United States who can create marketing campaigns to target local consumers. While many of these companies have the ability to reach consumers all over the United States, their pool of potential customers may not be the best for dealerships. Some lead gen companies spread themselves thin when it comes to automotive targeting because they cater to all industries. Generating leads for a local real estate agent or a retail store is not the same as automotive lead gen. When you work with an automotive marketing agency, you will have access to the most up-to-date in-market consumers who are ready to buy a vehicle.
Auto Sales Lead Generation Services
There are two types of lead generation – outbound and inbound. The first, outbound, consists of creating marketing campaigns to entice consumers to contact your dealership. Inbound lead generation on the other hand has the consumer finding your business through organic-only means.
Types of Outbound Automotive Lead Generation Services:
- Direct Mail
- Cold Calls
- TV Commercials
- Billboards
- Email Marketing
Types of Inbound Automotive Lead Generation Services:
- SEO
- Social Media
- PPC
- Apps
What Type of Lead Gen Works Best For Dealerships
A combination of both inbound and outbound marketing is best for dealerships to generate leads. While some marketing tactics may work for a dealership, the same strategy may not work for you. You’ll need to test out different services to find the ones that work best for your business.
Automotive Lead Generation Apps
One of the newest ways to generate leads is through the use of mobile apps. The majority of consumers rely on their smartphones to find the best deals around. By promoting your dealership on apps like InfoRide, you can reach a new consumer base who are unfamiliar with your business.