Emails Are Proven to Drive Vehicle Sales Emails are still one of the best ways to connect with local car buyers. Dealerships who take the time to plan out their email campaigns have a much greater success rate than dealerships who don’t. A well-thought out email promotion that is targeted to reach the right type … Read more
How Can My Car Dealerships Retain Customers It takes a lot of effort to gain a new customer so why would you not do everything in your power to retain them for repeat business? Nurturing a new or used car buyer after the purchase is an essential part of keeping a dealership profitable. This is … Read more
Automotive Lead Generation Email Marketing Companies Choosing the right automotive email marketing lead generation company should be based on the quality of in-market car buyer data the agency has available. There are hundreds of email list and deployment companies who offer targeted automotive email marketing campaign support, however many times dealerships and OEMs end up … Read more
Connecting Dealers With People In The Market For A New Car The numbers are growing in 2020 for people shopping for new vehicles online. Mostly due to Covid-19, although the industry was starting to shift towards more internet based sales. One of the easiest ways for car dealerships to reach new cars buyers in their … Read more
Online Car Sales & No Contact Service Are The New Normal Car dealers need to consider changing the way they sell vehicles. Selling cars without ever meeting the customer was a tactic many dealers, like yours, didn’t want to take part in. Then came 2020. Most in-market consumers no longer want to walk into dealership … Read more
Email Marketing Content Ideas Email marketing for car dealers is win-win advertising tactic. Auto dealerships benefit from email marketing campaigns because it’s affordable to send multiple messages to a target audience. Automotive email campaigns are an effective way to reach car buyers within your designated market area (DMA). We offer several automotive email marketing content … Read more
National Sales Areas For Car Dealerships & Automotive Franchise Groups Automotive dealerships are assigned a designated market area (DMA) by their automobile manufacturer to keep one car dealer from invading on another dealership’s sales area who is selling same brand(s). This breakdown starts at the regional and state level and then works down into county, … Read more
The Best Way For Automotive Dealers and OEMs To Send Bulk Emails Without Permission or An Opt-In In 2003, President George W. Bush signed a new bill into law, the CAN-SPAM Act. It was enacted to stop spam abuse. Due to this law, dealerships and OEM groups find it difficult to send automotive email campaigns to … Read more
Conquest Automotive Email Marketing for Auto Dealers and OEMs If you work in the automotive industry and sell cars, you have more than likely heard “conquest marketing” or “targeted conquest emails.” While these are popular digital marketing tactics dealerships use to promote car sales, not everyone knows exactly what this type of marketing is. Simply … Read more
WAG created this short email design guideline to provide you with the most common do’s and dont’s of coding a campaign so it displays as intended in multiple email programs. Important Note: Email coding is not the same as web site coding. What works in a browser, will not always work in an email program. Don’t … Read more