Car Dealership Level Advertising – Tier 1 Automotive
Worth Advertising Group (WAG) creates profitable tier 3 marketing campaigns for individual franchise and larger dealer groups who own multiple car dealerships to help promote their business to the local consumer base. Our automotive digital marketing agency helps car dealerships build local brand awareness and to by providing targeted direct mailing and email address lists to send direct mail and email marketing campaigns to consumers in your designated market area (DMA).
What is Tier 3 Level Automotive Advertising?
Local Automotive Ad Campaigns For Retail Car Dealers
Tier 3 automotive marketing campaigns main purpose is to create brand awareness for only the dealer. This direct type of advertising is typically spent on internet, TV, radio and newspaper ads.
Advertisement campaigns are highly targeted at in-market car shoppers within your dealership’s DMA to ensure you communicate with consumers in the market for a car while maintaining contact with your dealer’s existing customer base to promote part sales and vehicle service. This type of advertising helps increase awareness of vehicle inventory and dealership specials by reaching consumers within the local market seeking to purchase something different or are loyal to a specific brand of vehicle.
Advertising funds for tier 3 ad campaigns are almost always paid for by the dealership who is doing the advertising. Tier 3 automotive ads are designed reinforce tier 1 and tier 2 ads to help drive traffic to a specific dealership however marketing budgets usually come from in-house.
Some dealerships have a lot of money to spend on localized tier 1 automotive campaigns while smaller dealers have to budget their funds to get maximum results from their ad spend. Tier 1 advertising consists of traditional retail campaigns with monthly promotions and in-stock for sale inventory ads.