Tier 1
National OEM campaigns built around broad market strategy and consistent brand direction.
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National brand direction, regional market coordination and dealership action require different audience, territory and deployment decisions.
Automotive marketing changes by level. Tier 1 programs establish national brand and vehicle priorities. Tier 2 programs coordinate regional markets and dealer participation. Tier 3 campaigns serve the immediate needs of a dealership or dealer group. WAG keeps those responsibilities visible while building email data and deployment plans that fit the campaign plan.
National OEM campaigns built around broad market strategy and consistent brand direction.
Explore Tier 1 →
Regional or association campaigns balancing market coverage with participating dealer needs.
Explore Tier 2 →
Dealer and group campaigns tied closely to inventory, service capacity and the local competitive market.
Explore Tier 3 →
The same vehicle can require three different campaigns depending on who is speaking and what the market must do next. National scale prioritizes consistency and reach. Regional programs require coordination across territories and participating retailers. Dealer-level work is closer to inventory, staffing, offers and local competition. WAG adjusts audience logic and deployment around those realities instead of forcing each level into the same campaign template.
Clear tier 1, tier 2 & tier 3 automotive inputs create a stronger audience and smoother execution. Each tier 1, tier 2 & tier 3 automotive step protects the connection between the market goal and the people the service is intended to reach.
Identify whether the campaign plan is owned by the OEM, regional organization, dealer group or rooftop.
Build the audience around the geography the campaign can legitimately serve.
Align data, creative requirements, approvals, timing and reporting.
Tier 1 is national OEM marketing, Tier 2 is regional or dealer-association marketing, and Tier 3 is dealership or dealer-group marketing.
Yes, but responsibilities, territory and measurement should be explicit so the levels support rather than duplicate one another.
Yes. WAG can support an agency with automotive audience data and managed deployment.