What Is Automotive Conquest Email Marketing?

Conquest Automotive Email Marketing for Auto Dealers and OEMs If you work in the automotive industry and sell cars, you have more than likely heard the terms “conquest marketing” or “targeted conquest emails”. While these are popular digital marketing tactics dealerships use to promote car sales, not everyone knows exactly what this type of marketing … Read more

How Auto Dealerships Can Improve Marketing By Utilizing Data-Driven Targeting

What worked just a few years ago for dealers is not the same today, with the influx of using mobile devices, consumers have changed the way they research products and how they make decisions to purchase a vehicle. Regardless of the generation, consumer behavior now requires dealerships to alter the way they reach their targeted audience. … Read more

Email Design/HTML Code Guidelines

WAG created this short email design guideline to provide you with the most common do’s and dont’s of coding a campaign so it displays as intended in multiple email programs. Important Note: Email coding is not the same as web site coding. What works in a browser, will not always work in an email program. Don’t … Read more

Social Media Helps Auto Dealerships Build Valuable Relationships With Consumers

The automotive industry is dependent on positive consumer experiences and this is why social media is a great tool as it allows dealerships to build authentic relationships with their current customers and connect with potential ones. By actively interacting with your business’s followers, your dealership will benefit in the following areas: Search Visibility | Brand … Read more