Your Dealership’s Online Reputation Will Make or Break Your Business We’re offering online reputation management advice because no amount of money spent on advertising will fix it. We understand there are consumers out there who will never write a good review but love to write about their bad experiences and by not addressing them, these … Read more
Tips For Connecting With In-Market Car Buyer Consumers If your business is not utilizing retargeting ads to keep your dealership front and center in the eyes of consumers who have visited either your dealer website or social media pages, then you are losing out and your competitors are gaining them through conquest marketing. So what … Read more
National Sales Areas For Car Dealerships & Automotive Franchise Groups Automotive dealerships are assigned a designated market area (DMA) by their automobile manufacturer to keep one car dealer from invading on another dealership’s sales area who is selling same brand(s). This breakdown starts at the regional and state level and then works down into county, … Read more
The Best Way For Automotive Dealers and OEMs To Send Bulk Emails Without Permission or An Opt-In In 2003, President George W. Bush signed a new bill into law, the CAN-SPAM Act. It was enacted to stop spam abuse. Due to this law, it makes it difficult for dealerships and OEM groups to send out … Read more
Conquest Automotive Email Marketing for Auto Dealers and OEMs If you work in the automotive industry and sell cars, you have more than likely heard the terms “conquest marketing” or “targeted conquest emails”. While these are popular digital marketing tactics dealerships use to promote car sales, not everyone knows exactly what this type of marketing … Read more
What worked just a few years ago for dealers is not the same today, with the influx of using mobile devices, consumers have changed the way they research products and how they make decisions to purchase a vehicle. Regardless of the generation, consumer behavior now requires dealerships to alter the way they reach their targeted audience. … Read more
WAG created this short email design guideline to provide you with the most common do’s and dont’s of coding a campaign so it displays as intended in multiple email programs. Important Note: Email coding is not the same as web site coding. What works in a browser, will not always work in an email program. Don’t … Read more
The automotive industry is dependent on positive consumer experiences and this is why social media is a great tool as it allows dealerships to build authentic relationships with their current customers and connect with potential ones. By actively interacting with your business’s followers, your dealership will benefit in the following areas: Search Visibility | Brand … Read more
Most automotive dealers will set their annual marketing budget to focus mainly on traditional advertising methods (print, TV and radio) and while these sources produce positive results, they may no longer match the ROI from just a few years ago. This is partly due to the internet changing the way many dealerships approach marketing, as … Read more
Dealers not utilizing social media, even if on a very small scale, are losing out on exposure and interaction with consumers who could potentially walk into your automotive dealership. Social media use is steady and WAG can assure you it is not going away any time soon, if anything it is going to continue to … Read more